Advertising
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MirrorBox is a self-contained projection system designed for retail spaces and points of sale, that projects stereographically-mapped images onto three-dimensional objects to draw attention to them.
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The Gregory Project concept aims to make billboards in the Republic of Slovakia into viable homes for the homeless.
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In the town of Aipir, Colombia, the temperature can get as high as 113ºF, yet few of the residents have a reliable source of electricity. Coca Cola and the Leo Burnett Colombia advertising agency therefore devised a "Bio Cooler" for the town.
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Lunar exploration may be an exciting adventure in the conquest of space, but what if you get thirsty? Pocari Sweat is a Japanese sports drink that’s popular in Asia and the Middle East, and as part of its marketing strategy it plans to deliver a can of its product to the lunar surface next year.
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Peruvian scientists have installed an air-purifying billboard in the city of Lima, capable of doing the work of 1,200 trees and purifying 100,000 cubic meters of air daily.
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One of the less practical examples of wearable technology we've seen of late is the "Joy Jacket" – a garment designed to convey a visual statement of happiness when the wearer consumes a certain chocolatier's product.
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With Eastern Canada experiencing one of the worst ice storms in history, the idea of an ice truck might seem overtly ironic to some. The ice sculpting house of Iceculture and Canadian Tire, however, already had their 15,000 lb ice truck planned, built and ready to go before the storm hit.
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Students from the UCSD Jacobs School of Engineering are currently developing a computer algorithm which they hope will be able to deduce from an image whether you're a goth, surfer, hipster, or biker.
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A new bus concept by designer Tad Orlowski puts a more modern spin on the idea of bus advertising, integrating large LCDs on the broad sides of the bus. The screens can display a variety of information, including paid advertising, bus information and TV coverage.
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In the end, the ultimate goal of advertising is to get customers to remember and ultimately purchase a product or service. The simple goal doesn't mean the journey to it can't be creative. British Airways' new billboard that actually identifies its planes as they fly over it.
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Thai soymilk company Vitamilk has rolled out a rather interesting advertising vehicle in the form of a large signboard that takes "dead" batteries and squeezes enough extra power out of them to charge smartphones.
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We first reported on Renew's recycling bins with integrated display screens back in 2012. In recent days it has emerged that Renew has kitted out 12 of its bins with technology that allows it to detect the smartphones of passers by. Today the City asked Renew to stop using the tracking technology.
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