It would be useful only if it projects the image onto the windshield or some sort of inexpensive barrier. If people have to pay a few thousand to replace the windshield when it inevitably develops cracks and other marks, then nobody will buy this thing except for the ultra-wealthy.

And we will and up with an information overloaded windshield that could hijack the drivers attention to browse icons on it instead of concentrating to driving safe... I also not sure it\'s good idea to cover the windshield with visually protruding color objects that has very little actual importance (logos of fastfoods, cafes, etc.), but works more as commercials...

I would actually think that eventually we will have cars driving themselves so why bother with this technology.

Is it just me, or is that a freakin\' scary Best Western? Maybe Bates is the franchisee?

I love it - I can\'t wait to see how manufacturers will incorporate it into new interior designs - I see no need of a real dashboard any more, as this can display all sorts of information, far beyond what our analog instrumentation does today - as a motorcyclist, it would be ideal to incorporate into helmet faceshields of the future. I wonder if it can work for people who wear corrective lenses too - will they need bi-focals?

Love it!

Awesome!!, the need for transparent sign overlays is going to have to be adjustable...or automatic sensing daylight and optimizing the display to not interfere with visibility...simple as automatic headlights i would imagine...

Now for my idea....Use the thing to put a black dot over the sun when you are driving towards that direction! I hate glare. Safety first!

My thanks to David Szondy for describing our technology so cogently. It\'s rare we see such elegant writing around our tech. Thank you!
To the comments: Only two I really want to address...
Re: Special Windshield - is there one? Expensive to replace? Rich people\'s toy etc... Answer: No special windshield required. While the system is easiest to calibrate with certain types of windshield than others, in NO event is a production model of this unit intended to require a special windshield, or any additional coatings or treatments.
Re: Cluttering the driver\'s view. This is a deeply important issue, and one we have very strong feelings about. First off - the image you guys see, above, is a sort of \"comparo\" showing you different types of HUD imagery (ours and others), and different types of symbology (Virtual Cable, Virtual Signs, MPH in 2D). Such a demo picture does *not* accurately reflect a typical, or even permissible real-world application of the HUD.
We\'ll be going into deep HMI testing soon, to create a definitive \"best practices\" guideline to ensure that eager, ambitious and creative partner companies aren\'t tempted to overload the Field of View.
We quite agree that too much of a good thing frankly isn\'t. So we\'ll be drilling down on this issue like no other. Watch this space. ;) And keep the intelligent comments and questions coming. - Juliana Clegg, COO, MVSC

@ Ivan Imhof: I'd have to disagree with what you're saying here. Whether you like it or not, people spend a LOT of time looking for exactly those things. Having these logos displayed would make it far quicker and easier to spot them. Also, I'm sure you could have them turned off until you needed them. @ VoiceOfReason: The darkened spot over the sun would be awesome, but it would require either glasses or a sophisticated system that constantly was aware of the position of the driver's eyes in relation to the windshield. Neat idea though.