$7540? Ummm....no. For that I'll buy a nice bike, a full wardrobe for inclement weather AND a nice used car or a Piaggo MP3 and a few nice riding suits.

Can't see much difference in EU or US pricing, labour in the 1st world simply is too expensive for placing low tech products in non-1st world markets. US$ 7500, in large parts of this world, will buy a 2nd hand car that will haul the entire family and more at speeds and ranges vastly superior to pedal power. Make this in Latin America, Africa or Asia and chances are the price will come down, making it more attractive as an alternative to cars or public transport in short range travel in the 1st world.

But have you done an actual cost/benefit analysis based on miles/charge, etc, or is this more of a knee-jerk reaction. I've seen 3-wheels that go for a lot more with the same basic features.

I have an electric Quest velomobile from Holland and it cost much more than this beautiful new American machine.
Millions of people who either cannot or should not drive cars can use this for reliable transportation.
A drape to protect the drive train beneath the vehicle might be considered.

At $ 7540, I could buy 3 Nano that could serve three families at a much faster clip compared to the velomobile. Bas is right, get these gizmos made in the Third World and you can save a pretty penny.

Looks very useful to me- and with US dollar value way down, this is actually about 4 or 5 thousand dollars worth in comparison to past value of money. I have seen European velomobiles go for $14,000.00 average. When first imported- I think the German made Twike was very very high in cost. This is "Cheap Thrills"!

First we need bike lanes because regular bikes need them and these things need them more. Please show me a video of this thing running any kind of slalom and stomping on the brake hard, I really want to see it.

Lovely for Oregon but in South Florida this thing would kill you from heat exhaustion almost every month of the year. Even on a good bicycle one needs to hold about 14 mph to avoid feeling like one is being stewed in a very humid oven. The breeze from faster movement brings relief. Being surrounded with plastic would be absolutely awful.

are they going to offer one with a 'deisel' hybrid charging system (aka RC plane motor generator...)???

As Bas says above TOO expensive for Cheap end product. In UK a 1st world country can buy this for $7500:
Ford Fiesta 1.25 Edge 3dr £5,000 GBP
Just had full service and first MOT-AC- Manual, Elec - Front Windows, Radio/CD, MP3.
A GREAT town/family car, 40k miles only a few yrs old. GOOD Car from dealer with backup (Respected dealer).
When will they realise, design it and get cheaper mass produced buy off shelf parts to make own thing. Then a $2500-3500 model might do it. The ppl will not buy into this madness, the model T Ford of electric transport will come and when it does they'll sell a million. WHY would anyone pay more than the car I put above 110MPH top speed, 50MPG Avg more highway, and very safe/reliable, airbags, anti lock, anti wheelspin, on an unsafe, slow, limited range thing, that can't go on highways. Come on guys, think outside the box, not on another planet.