But can you breath in the bag? I don't see any air holes. What about it being lifted by the tornado?

Daniel - It's not air tight, so you can breath just fine. If the twister lifts ya up and slams you into a bridge, your remains are much easier for the clean up crew to dispose of. win/win :)

yes derek, it's like a big orange body bag, which makes it easier to spot under debris

By the way "Tuuli" is the finnish word for wind :)

Kari, you beat me to it! This is pretty cool but realistically, unless all homes were required by law to have them in tornado alley (which will never happen unless they have some government connection) that vast majority of people who could use one of these wont have them.
For example.... how many folks do you know that have an ABC rated fire extinguisher in their homes? Or a second story escape ladder. Or even a weeks worth of food ration in the event you loose power or there is some major catastrophe. I even know of more than one diabetic that doesnt keep more than a weeks supply of insulin around. So despite Anderson's best efforts, the people who really need this wont bother.

This is silly and is somewhat naïve. Tornado wind picks up a house and toss it 500 feet from the base. The only protection shield is an underground basement. Even a cast iron bathtub would protect a person 10 time better than this shield. BTW they should put name tag on this shield so it can serve as a body bag.

Hmmm - I'm reminded of a product I recall being sold 20+ years ago - when the soft body armor made of kevlar was all the rage - that was a kevlar baseball cap. I thought "sure, the kevlar might not let a bullet penetrate but unless there's a metal backplate the inertia of the projectile itself would essentially pierce the skull and the cap would get sucked in behind the bullet!"
So here I'm struck by the notion that even if a piece of 2x4 or rebar traveling at high speed doesn't penetrate the fabric, won't it break bones and likely kill the occupant anyway? Which I guess reinforces the notion of this becoming a handy pre-filled body bag for emergency crews who come in after the storm.

Don't be so quick to underestimate the flying debris, granted heavier objects will crush you, and high speed projectiles will bruise you, but it should be simple to anchor the bag to the basement floor. (Maybe under a steel cage imbedded into sunken area).
I think the idea has great merit, and at least offers protection from the maelstrom of shards of glass alone that would slice you to pieces.

Mass produce, need some intake for air. Radical idea Make watertight, ideal for hurricane areas too.

I think this bag is a beautiful idea I think it's brilliant I think it's well worth $400 having been through this type of situation you're talking about I can tell you I wish I had that we are cut to shreds. We were injured very much because we had no protection against the flying debris and I'll tell you as soon as this goes on the market I will be buying one!