Helmets unnecessary apparently.
With a loaded cargo-hold the range is 25 miles. The battery capacity is 360Whrs. So the projected energy usage is 14.4WattHours per mile. That's pretty low. At, say, 10 mph the assist power will only be 144Watts so I suspect there'll still be some sweating going on!
Still, it's a good concept - helmets would seem sensible though.

This actually seems like a pretty nice bike with some great capabilities, without a ludicrous price. I am sure all the extra parts will cost, but I like the idea of a modular system that can do more than one thing.

I love it! The price seems reasonable. It seems very functional, love the space for groceries etc. The range is good! I think this could catch on! Especially for those of us that can't yet afford an EV. It'd be nice to get a small tax credit to make them even more desirable!

I like the general concept, but would like to see a smaller price tag, more power, and a full power, non-assist mode.

@ -dphiBbydt,
Helmets aren't as necessary in The Netherlands because cycles in urban areas are usually segregated from motor vehicles, or where they do share space, cars are expected (and do) maintain slow speeds- the Dutch have fantastic facilities for cyclists, and far more people ride bikes than they do in the UK, for instance.
Mind you, it certainly helps that The Netherlands is extremely flat!
Love this bike concept- seems ideal for short distances, and the range is far more than ample for the kind of local journeys it is intended for.

How on earth does the rider balance that top-heavy contraption? The kids would have to be tied down to stop them moving and spoiling the balance! Looks like a wheelbarrow welded onto the front of a bicycle...

Ben, have your ridden a Bakfiets with children before and have you heard about them whining or getting bruised due to its construction?
It is not ideal but still fair to write something just based on a press release, but if you are going to be writing serious things like "hard, "unyielding" and "not ideal for carting your kids around" you should ask for proof from the source of the press release or better yet ask some Dutch kids about it.
Tens of thousands of Dutch kids are carried safely and comfortably in wooden Bakfiets on a daily basis, and has been mentioned almost none wear helmets because the conditions in the Netherlands are also safe and comfortable to cycle in.

Coming soon! a Carbon fibre, ultra-lite version, complete with Solar Array for charging and a set of three batteries, one in the bike, one in the cargo hold to serve as a "spare" and one on charge all day in the sunlight back at home. University of Alberta has hemp utility bodies for cars, is this material light enough, strong enough for this purpose too? Remember: China is so listening! Will they see an international market for these and mass produce them for a realistic price? Ford Motor Company now has 6 super factories in China, think they have room to make these electric cargo bikes too? I can use one of these spring, summer and fall, and even into the winter where I live, in the village of Lakefield, Ontario, Canada. One of these would certainly add a new and happy dimension to my life.

The intended uses of this machine cry out for a third wheel. As it is, I think this contraption is nearly un-rideable.

I realize that in the Netherlands bikes are segregated from autos, but this is not true in most other countries. It would seem somewhat dangerous to ride out into traffic with your kids going first, you could miss traffic coming from the side!