Excellent idea for increased motorcycle safety. However, imho, it should also be a safety requirement on cars.

Brilliant idea, I wish you guys well in your venture. I hope to see Vololights on the market in Australia. There's a challenge for you, the international market, we have 2 or 3 different licence plate sizes here alone! Again all the best with this brilliant idea.

Jim Hall used this on his automatic transmission Chaparral Can-Am race car in the 1960s. Jim used a blob of mercury in a curved tube which made contact with the positive brake light wire completing the circuit whenever the car decelerated.
Before the word got out, fellow racers thought he was having brake trouble and thus sat back waiting for Hall's car to leave the track.

Yeah, great idea! However, two thots: first, you need much brighter LEDs, guys. I could barely see them in the video where the sun was shining on them. Second, think about other locations to mount this other than the license plate... on the back of helmets would be a great place, IMO... or just re-design the module so that it can mount anywhere, including above or below the plate. Good luck!

It's bad enough on motorways when people follow too closely and keep dabbing the brakes, causing a ripple effect down the line and speed to drop off and/or people to panic and brake too hard because they've seen lights.
There is nothing more annoying then seeing brake lights going on/off in front of you every 2 minutes for no good reason, it would be ten times worse with this system!

Standard practice is to tap your brake briefly before downshifting. Out of basic courtesy to the driver behind you. ' The tap alerts the driver in the car following you that you just braked a bit. Otherwise he has to do a hard panic brake.
Looks like Faisal Ali doesn't know this.
For all of us that like to downshift please follow this practice even if you are downshifting in a car. Tap your brake lightly and briefly, then downshift.

Hello,
Faizal here, to Alex comments, we definitely considered your concern. We set the trigger points at two points. We selected the trigger points so that it does not come too often that it desensitizes other drivers. We also turn off immediately when it sense acceleration, e.g. when you slow down to take a turn and and accelerates. The LEDs are selected with a narrower angle so that only the driver behind you sees it but less distracting to the adjacent lane driver. To Sidmehta comments, we're simply automating what you and I both agree something all drivers should do.
Thanks for the feedback guys!

Much like the Vovedesky Cyberlight from decades ago. Ahead of its time I suppose. Even a decelleration without a downshift can suprise people, so this update may be a good thing, but nothing new. There is also Safe Ride and the P3 systems.

30 years as motorcycle instructor: Engines make bikes go. Brakes make bikes slow down and stop. Use the 79 bucks to take professional training...

I've learnt something today just reading this, I'll be more weary of being behind a bike from now on. It's about time we made use of technology like this, I'd love to fit this to my car. Just remember high level brake lights were a gimmicky accessory when they first came out, now lots of cars have them built in. Suggest you guys think about licensing the technology to car manufactures !