I am glad to have chlorine added to the municipal water supply but I remove it with a filter pitcher. Fluoride which thankfully has been banned in much of the first world is still added to many American municipal water supplies.

In case tap water contains too much chlorine, just let it sit open (not capped) in the fridge for a couple of hours and it's gone.
No need to pay 100x more for bottled water.

Most bottled water is from the municipal supply anyway. I agree with the sentiment of reducing bottled water usage as the litter associated with bottled water is a blight on society adding huge amounts of plastic to landfills open spaces and our oceans. Somehow, a generation ago, people managed just fine without carrying water around with them. With regard to fluoride, this filter will have no effect but the whole fluoride controversy is artificially generated. Municipalities have added fluoride to water for decades with very positive effects on dental health, especially in children and the poor.

Plastic bottles are mostly made from BPA plastics that mimic estrogen the harmone women have and need .The plastic bottles giving Estrogen mimickers causes hyper feminizing for women period starting for young girls of 8 and often acumulates in breasts and Ovarian regions and increases cancer in the estrogen regions .For men it leads to lowering of testosterone feminizing men with breast size increases testicular cancers and other effects like lack of ability to perform as males .The BPA estrogen mimicker materiel in Plastic bottles is increased dramatically with plastic bottle reuse as the each use of the plastic bottles will leach out more BPA.If this invention is to help exterminate the human race with not being able to reproduce then its a good bio weapon .They have to include a non BPA plastic insert liner for the bottles they intend to use to ensure this weapon of mass destruction is neutralized

re; Freyr Gunnar
They have introduced a modified chlorination system that is great for pools but the chlorine compound does not evaporate out of the water even if you boil it.
re; Roy Murray
Are you afraid you company with have to pay for the disposal of your toxic waste instead of selling it.
The problem with landfills is that so much stuff is put into them that would be better burned in properly scrubbed waste-to-energy incinerators, although the plastic might be better separated out for being turned into motor fuel.

It seems that a lot of water bottles used are while away from home, such as campgrounds, beaches, hiking, biking, etc. So fridge filters and the like are useless in such situations. Under the circumstances suggested above, I for one say it's one terrific idea. So, KUDOS for Graeme Glen and his associates for developing an environmentally and socially responsible prod uct.

Hi Slowburn
You may be interested to know that drinking water is fluoridated in the UK and we are happy about it. Our population is not quite so paranoid as in the good ol' USA.

Why is this better than the carbon filters that are currently available, where the water passes through the filter as you squeeze the bottle to squirt the water into your mouth? That provides water much faster.

Um.. This is not a "water filter"
This does not remove anything from water other than odor.
This does not clean water.

Another way to reuse empty capped water bottles could be as lightweight flotation inside ship or houseboat hulls.