I like it! Can\'t wait for this to be released and extended to other itmes / uses

Where it says: \'the cooling process doesn\'t require any energy source\' it should say: \'the cooling process doesn\'t require any EXTERNAL energy source\'

This sounds like it would be handy when travelling or after hiking all day to your camp site. But I can\'t help be a little taken aback by the excessiveness of the product. Do we need to spend resources on a self chilling can? Do we want these things turning up in landfill? Even with the recycle bins I imagine most of the cans will just be left behind at bus shelters and on trains along with all the other energy drink cans.

Well actually it completely relies on external energy, it being an endothermic reaction. (Whether or not the drink is external is another debate I guess.)

This will become an everyday item.

this is old news they already have self chilling coca-cola in japan, you can get them right out of the vending machines and it gets alot colder alot quicker

I saw a show about a Japanese company that created a self-cooling can several years ago. I can only find a reference to a self-cooling keg.
http://www.japantimes.co.jp/text/nn20030626b5.html

It would be so much cooler if this was reusable and you could put your own drinks in it.

This will be a novelty, then a flop.

First thought, awesome!
Second thought, when will this be an everyday item??
Would save a truckload for shops as they wouldn\'t have to keep things \"chilled out\". This is a good thing for the environment; only expending energy to cool things exactly when we want it cooled.