The Tom February 2, 2012 07:15 PM I like it! Can\'t wait for this to be released and extended to other itmes / uses cachurro February 2, 2012 07:35 PM Where it says: \'the cooling process doesn\'t require any energy source\' it should say: \'the cooling process doesn\'t require any EXTERNAL energy source\' Scion February 2, 2012 09:32 PM This sounds like it would be handy when travelling or after hiking all day to your camp site. But I can\'t help be a little taken aback by the excessiveness of the product. Do we need to spend resources on a self chilling can? Do we want these things turning up in landfill? Even with the recycle bins I imagine most of the cans will just be left behind at bus shelters and on trains along with all the other energy drink cans. Jonny Ward February 2, 2012 09:47 PM Well actually it completely relies on external energy, it being an endothermic reaction. (Whether or not the drink is external is another debate I guess.) Dawar Saify February 3, 2012 07:06 PM This will become an everyday item. Gage Hamilton February 4, 2012 03:13 AM this is old news they already have self chilling coca-cola in japan, you can get them right out of the vending machines and it gets alot colder alot quicker Bad Mono February 4, 2012 07:25 AM I saw a show about a Japanese company that created a self-cooling can several years ago. I can only find a reference to a self-cooling keg.http://www.japantimes.co.jp/text/nn20030626b5.html Michael Crumpton February 4, 2012 07:13 PM It would be so much cooler if this was reusable and you could put your own drinks in it. Michael Mantion February 5, 2012 08:33 PM This will be a novelty, then a flop. cm February 9, 2012 11:02 PM First thought, awesome! Second thought, when will this be an everyday item??Would save a truckload for shops as they wouldn\'t have to keep things \"chilled out\". This is a good thing for the environment; only expending energy to cool things exactly when we want it cooled.