Ironic? Solo and other soft drink companies are to blame for a good percentage of the plastic bottles which help pollute the ocean. They should instead be sending out a URV - unmanned recycling vehicle.

It would be cool if it played 'Rescue Me' when it is found. I wonder what could be next? Perhaps soda shaped boats with outboards? :)

This isn't creative/innovative; this is pollution.

Maybe it will find its way to the Texas-sized island of plastic pollution floating around the Pacific Ocean. At least it can't choke a bird or whale that mistakes it for food, like the smaller junk can.

Love it. Someone in the marketing department had a great idea. But part of me also agrees with Matthias, that they should also be sending out an "URV".

This isnt pollution. If they abandoned it, it would be, but they can track it, it pulls it's energy from the sun, and in the end, they will pick it up..

@f8lee: I think it would be great if this ended up in the plastic island (I suspect it would be a lot more likely to end up in the Atlantic one, given it's nation of origin). Then we could have years of video footage of just what bottle and soft drink manufacturers (who are currently spending millions worldwide to defeat simple but effective recycling programs like bottle deposits) leave us with.
Actually, I think it would be cool to capture this, cover the camera, outfit it with bottle collection robotics (also run off of solar power) and have it return to it's home location. More likely it will be monitored by pirates to learn the locations of high value ships though.

I would rescue this and sell it for scrap If I spotted it floating past my luxury yacht :-P

This is NOT pollution, any more than your dad's boat is pollution. It is not pollution if it is monitored and fully accounted for! If they abandon it and never think of it again, it's pollution.

"Solo and other soft drink companies are to blame for a good percentage of the plastic bottles which help pollute the ocean."
Prima facie DREK! HOW IN HELL IS ANY COMPANY RESPONSIBLE FOR THE MISCONDUCT OF THE JERKS THAT USE AND/OR DISPOSE OF THEIR PRODUCTS IRRESPONSIBLY. I have a solution, require every person (not just the jerks) be licensed to purchase anything contained in a plastic bottle from every retailer. THINK OF THE REVENUES ! And of course it's for the sake of the children.