Now that's laziness for you. $20 for one pair? I'll stick with my 30¢ cordlocks, thank you very much.

At first, I yawned -- tying shoes is just not that difficult. Then I realized: no more stepping on my laces! No more frayed aglets. That's easily worth the ~$18 for a permanent solution.

Just what we need to continue the dumbing down of the human race. I told the guy to tie his shoelace and he said he didn't know how.

@piperTom
I haven't stepped on my show laces in nearly 60 years. It is just a question of getting the right length. You can always cutoff the excess length and "terminate" the frayed end by using heat shrink tubing available in any electronic shop.

Simply brilliant. Shows just how much low-hanging-fruit remains in the world of invention.

Gadgetter and Buellrider, it appears to me that you'd object to the use of the iconoclastic brass pole found in multi-level fire stations when there are stairways running from floor to floor. Stairways allow bi-directional travel while the brass pole ...well....try climbing back up that pole.
Boots designed specifically designed for emergency services personnel have both shoe laces up the front with a double-gusseted tongue as well as a zipper running up one side. The laces are used to achieve the best possible fit for each foot (think set and forget). The zipper permits the fastest and most efficient method to remove and put on the boots.
Hey, I understand you were just trying to be funny while you were plucking the proverbial low-hanging fruit. It's a shame you do not understand that there is no correlation between intelligence and ones manual dexterity, You don't have to take my word for it. Just ask Dr. Stephen Hawking at your next working lunch - if you are able to extricate your size 14 foot from your size 6 mouths by then.
Damn, I'd LOVE to be able to tie my own shoes again....

I have had 58 years of practice tying my shoe laces. After a hip replacement I can reach my shoes to do them up. Zubits is heaven sent.

I don't know what they're called, but there have been similar accessories for tall boots for quite some time. They're much longer & have zippers instead of magnets in the middle.

I think you guys are going to be *very* rich! You have cracked the Holy Grail of money-making gadgets... something that every home will want to have at least one of. Congrats on a fabulous idea that will be a help to all sorts of situations/people. (Price needs a bit of tweaking, tho!) MW

The fact that so many people squeeze into and out of tied shoes shows that laces need improving. Sure, it's not the big annoyance in life but isn't good design looking at something and saying, "how can this be done better?" I think it's brilliant and as some other commenters have mentioned can really be a huge help to people who have trouble tying laces. I hear that autism message boards are going crazy over these! I agree the price seems expensive... but they seem very sturdy and can outlive your shoes transitioning from pair to pair.