Having teased us with a swoopy concept in 2013, Infiniti is finally preparing to launch its compact Q30 at the 2015 Frankfurt Auto Show. The Q30 is Infiniti's first compact car, and will hit showrooms towards the end of this year.
Considering the brand's inexperience with compact cars, the Q30 Concept was a very good looking car – if somewhat confused. Infiniti was adamant the Q30 is "not a coupe, not a hatch and not a crossover but a fusion of the three body styles," although to our eyes it looks something like a high-riding Mazda 3.
Beyond the styling, we know very little about the Q30 package. Infiniti has not revealed details about the engines or drivetrain, but expect to be drip-fed information in the lead up to the official launch in Frankfurt come September.
Infiniti is hoping the new car will be attractive to younger buyers, who it says will make up 80 percent of premium car buyers by the end of the decade. Those buyers are spoiled for choice in the premium compact segment at the moment, with the Mercedes A-Class, BMW 1 Series and Audi A3 all offering up luxury and, in some cases, supercar-aping performance in a hatchback body.
Gizmag will be on the ground at the Frankfurt Show covering all the action – for a closer look at our images of the 2013 concept, flick through the gallery.