“Think of [it] as your personal team of scientists in your pocket.” That's how Lola Priego, founder and CEO of Base, describes her brainchild.
At its core Base is an at-home lab testing and smart app combo that uses your blood and saliva to determine your state of health. It identifies areas of concern and then offers ways to recover, such as through sleep, stress reduction, diet, and exercise. As a health tracker, however, it is so much more.
Priego has the perfect trifecta of experience to back her in this endeavor. Her first sights were on medicine, but after her first year of med school, she discovered a love of engineering, which led her to immigrate to the United States to earn a master's in computer science, specializing in artificial intelligence. After graduation, she worked at Amazon, then Facebook/Instagram. All the while, her personal experience with the healthcare system made Priego fully cognizant of the fact that there is a lack of access to data around one’s health. After dealing with streams of paperwork, endless waiting, hidden bills, and doctor’s opinions, she knew there had to be a better way.
Better, yes. But also faster, easier, and more reliable than your standard wearable tracker. So Base, a company that aims to make keeping tabs on your health a regular part of your routine, came to be. Here, in a nutshell, is how it works. After setting your health goals—whether that be to address your sleep habits, your sex drive, energy or stress levels, or diet—take a finger prick sample of your blood (for feedback on energy or diet) or a drop of saliva (for feedback on sex drive, sleep, or stress). The samples are then sent to Quest Diagnostics, a CLIA-certified lab, and the results returned to Base within 5 to 10 business days so that the data can be interpreted and a plan put in place to get you on the road to a healthier lifestyle. This can be done on a monthly basis to monitor continuous improvement or quarterly for seasonal checkups.
Base prides itself on being “science first but doctor backed.” This means that their recommendations are rooted in science. Base does the leg work of matching the results with clinical trials, and doctors review how their technology works. Base provides the proper data tools to doctors to help them recommend the most effective routine and nutritional changes based on a customer’s profile.
All of this is managed within a companion app. No need to schedule a doctor’s visit or a telemedicine appointment. Base has strategically positioned itself in a growing market, with the pandemic creating an even greater demand for this type of service. Studies have shown that telemedicine likely isn’t going anywhere: 83% of patients surveyed expect to use telemedicine after the pandemic resolves.
Of course, at the center of it all is you—the patient, the customer. Priego has professed to be absolutely customer-obsessed. Her priority is to ensure that you get the help you want and need, as simply as possible. “Base,” Priego says, “goes one step further [than at-home testing], helping users understand, monitor and solve issues like fatigue, stress or digestive problems by providing an app that is able to create personalized test plans to measure what matters. This means that consumers don’t have to figure out which test to buy … We are helping consumers find the best diet and lifestyle to fit their bodies.…”
Sound intriguing? Give yourself the gift of health. Available now at 20% off the regular price, Base is not only an investment in your well-being but in your future as well.
Prices subject to change.
