Amazon hasn't been afraid to think outside the box when it comes to grocery shopping, last December opening an app-powered store with no checkout lines (not to mention its Dash buttons and ongoing efforts in the drone delivery space). Today it has announced a new pick-up service for Amazon Prime members that essentially amounts to a drive-through for grocery shopping.
Dubbed AmazonFresh Pickup, the new concept is an extension of AmazonFresh, the e-commerce giant's grocery delivery service that launched in 2007. But rather than waiting for the goods to be brought to your door, AmazonFresh Pickup allows customers to place an order and pick it up themselves in as little as 15 minutes.
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Users can shop online or through the mobile app and choose from thousands of items before designating a pick-up time. There is no minimum order, so whether grabbing some milk or loading up for the week, users can swing by an AmazonFresh Pickup outlet, where staff will duly greet them and load their goods into the trunk.
At the moment, there are only two AmazonFresh Pickup locations set up, both in Seattle. It is currently in beta and only available to Amazon employees, but the company says that the service will be free and unlimited for Prime members once it opens up to the public, though there's no word on when exactly that might be just yet. You can sign up to be notified when it does via the source link, and check out the promo video below.