We've known for some time that Apple Watch pre-orders would start on Friday, April 10. Today Apple added a note to its product page detailing exactly when online pre-orders will begin: just after midnight Pacific time (that's late Thursday evening if you live in the US).
This is typical timing for Apple pre-orders. Usually the Apple Store will go down several hours prior to the pre-order time, and soon after midnight it will fire up with the ability to order the new product.
Note that when Apple took pre-orders for the latest iPhones, it opened them up through the iOS Apple Store app before it did the web. By the time web orders started, shipping times for many models were already delayed. So if you own any iOS devices (which you'll need anyway if you want an Apple Watch) it's possible you'll have better luck ordering from the app on your device.
The Apple Watch marks the first new major product category the company has entered since the iPad, five years ago. Apple is entering a smartwatch market that hasn't exactly set the world on fire, but has shown us some quality devices from the likes of LG, Samsung, Motorola and Pebble.
The Watch is scheduled to start delivering to customers on April 24. It starts at US$350 for the plastic band "Sport" version, and shoots all the way up to $10,000+ for the 18k gold "Edition."
Stay tuned to Gizmag for more on the Apple Watch, as we move towards launch.