Aston Martin motors into luxury building design

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300 Biscayne Boulevard Way is due to be completed in 2021(Credit: Aston Martin)

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Thanks, perhaps, to its association with James Bond, Aston Martin is a name that doesn't need any introduction even to most non-petrolheads, and the British carmaker is leveraging this recognition to expand into new areas. Shortly after dipping its toe into powerboat production, Aston has revealed it's collaborating on a new luxury condo in Miami, Florida.

Located near the mouth of the Miami River on a 1.25 acre (0.5 hectare) site purchased for US$125 million, 300 Biscayne Boulevard Way will rise to 66 stories and include around 390 units.

The sail-shaped tower will provide envious views of Biscayne Bay and Miami itself, and include seven luxury penthouses plus a duplex penthouse – each with its own private pool and large terrace. The rest of the units will consist of one to four bedroom condos.

While the building itself is designed by Revuelta Architecture and Bodas Mian Anger, some of the interior spaces will be designed by Aston Martin, including its two lobbies, a two-level fitness center and a spa.

Aston Martin is going for a more subtle approach than Porsche did for its Porsche Design Tower and won't be putting in any car elevators or anything like that. There will, however, be Aston Martin-branded handles, tan leather door covers, and similar touches throughout.

The project is due to begin construction in mid-2017, with completion expected by 2021. It's being developed by G and G Business Developments. We've no word on the overall cost, nor of the price of the condos, but luxury is the watchword here and it'll be in line with the local market rates of around $1,000 per sq ft.

Source: Aston Martin

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