Ford has announced the pricing for its 2013 C-MAX hybrid, a crossover that has the look of a small minivan without the sliding doors. The American automaker says the base price of US$25,995 will undercut the Toyota Prius v wagon by $500.
Dealers in the United States are now taking orders for the hybrid that's likely to remind drivers of the behind-the-wheel experience in a Ford Focus, but with more interior space and a hands-free liftgate.
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A 2.0-liter gas engine will team up with an electric motor powered by a lithium-ion battery to push the C-MAX down the road.
Ford has been successfully pushing the five-passenger gas-powered C-MAX in Europe for the past few years, with over 150,000 sold there. There's no public plans for a conventional or EcoBoost gas model in the United States anytime soon, but Ford does plan to debut the plug-in hybrid C-Max Energi model later this year.
"C-Max Hybrid offers better fuel economy, performance, technology and functionality than Prius v – and C-MAX Hybrid customers will pay less at the dealership and at the pump," said Ken Czubay, Ford's VP of U.S. Marketing, Sales and Service in a statement.
According to sales figures from April of this year, more than three-quarters of the hybrids sold in the United States were Toyotas. Ford is clearly hoping that the C-MAX can begin to level that playing field.
You can watch the C-MAX in action in the promotional video below, and let us know if you think it can compete with the Prius in the comments section.