We know that Samsung is going to announce its new flagship, the Galaxy S IV, on March 14 in New York City. We know less about the phone itself. Today, though, we have one more piece of that puzzle, with a new report that the phone will feature eye-tracking technology.
According to the New York Times, the Galaxy S IV will feature software that tracks your eye movement. The technology will be primarily integrated with reading: finish with a page of text, and the phone will automatically scroll to the next page.
The report doesn’t go into much more detail, or explain the specific tech behind the eye-tracking feature. But it's likely nothing more than eye recognition software that uses the phone's front-facing camera. Samsung did recently file for “Samsung Eye Scroll” trademarks in Europe and the U.S. The filings described the feature:
The source reportedly described the phone’s software features as outweighing the importance of its hardware. In response, Samsung’s Chief Product Officer, Kevin Packingham, disagreed with that assessment, calling the Galaxy S IV “an amazing phone" (no surprise that he feels that way).
Even as it rose to mobile dominance, Samsung gained a reputation as an Apple copycat. The company, then, would love nothing more than to create its own breakthrough features, earning a new reputation as an innovator in its own right.
It isn’t clear whether eye-scrolling will prove to be innovative, but it has some promising ingredients. It’s new, and – to our knowledge – hasn't been implemented before. Though touching your screen to scroll a page is hardly a chore, the hands-free feature could potentially seem “magical” enough to capture customers’ imaginations.
Stay tuned for more Galaxy S IV coverage, leading up to the device’s March 14 launch event.
Source: New York Times
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