Honda is determined to secure a slice of the growing Chinese motoring market with no less than three concept vehicles set to go into production in the near future. While details are scant, the company used Auto Shanghai 2013 to showcase its “Concept M” Multi-Purpose Vehicle (MPV), which is due to go on sale in China starting next year.
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MPVs have made inroads into the Chinese market, but most of those sold have been to the commercial sector. Designed specifically for the Chinese market by its Automobile R&D Center Honda says the “new value” Concept M is an MPV with the attributes of a passenger car, including a spacious cabin.
Another Honda concept car heading for production is the Crider, which is based on the Concept C that Honda showed last year at the Beijing Motor Show. Its design is based on the image of a dragon and was also designed with the Chinese market in mind. Honda claims that its performance exceeds any other car in its class and says that the Crider will go on sale from the Guangqi Honda Automobile Co., Ltd. in June.
Derived from Honda’s Concept S, the Jade takes its inspiration from (no prizes) jade – hence its green paint job – and is another car aimed at the Chinese market. In this case, it is aimed at Chinese customers born in the 1980s and is scheduled to go on sale in September.
Auto Shanghai 2013 runs April 23 to 29.
The video below introduces the Honda Concept M.