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Bose SoundDock turns iPod into a digital music system

Bose SoundDock turns iPod into a digital music system
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November 12, 2004 Bose has introduced the SoundDock digital music system, designed to deliver a new standard of audio performance for the Apple iPod and the iPod mini. The new speaker system lets iPod owners access, control and listen to their stored music with the ease of dock and play - no headphones, cables or adaptors required.

The SoundDock system includes a proprietary acoustic design that delivers clear, full sound across the entire musical spectrum. Using an integrated system approach, the amplifiers, equalisers and speakers are matched; there is no need for the user to make complex adjustments to ensure superb acoustic performance. Patented integrated signal processing automatically adjusts tonal balance, so music sounds natural at any volume.

"The SoundDock system continues the legacy of Bose products that deliver high-quality sound from small enclosures," said John Roselli, category business manager of the Home Entertainment Division at Bose Corporation. "There was an opportunity in the industry to create a sound system that leveraged the iPod capability by doing more than adding features. We decided to combine functionality with a level of audio performance previously unavailable."

The SoundDock system seamlessly integrates with the third and fourth-generation iPod, as well as the iPod mini. For flexibility and convenience, the included infrared remote can control your iPod from across the room. The iPod and SoundDock system can also be operated without the remote. When an iPod is docked, all of its controls are accessible, with one-button volume controls available on the SoundDock system's enclosure. The system charges the iPod while in use, or when docked.

"The iPod allows music lovers to listen to their entire music collection anywhere - on the go, in the car, and in the home," said Greg Joswiak, Apple's vice president of Hardware Product Marketing. "We're excited that Bose is introducing the SoundDock so iPod customers can easily bring high quality music to any room in their home."

The SoundDock digital music system measures just 16.89H x 16.47W cm. It features quick installation and intuitive operation. Consumers plug the power cord into a wall outlet, insert the iPod into the docking cradle, and play. To complement the iPod and iPod mini design, the SoundDock system's industrial design is modern with a hi-gloss white finish.

The Bose SoundDock is available from November 2004 at Bose retail stores, authorised Apple Centres and Bose Direct. The SoundDock will be priced at AUD $499.00 inc. GST.

For further information visit www.bose.com.au.

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