Cell phone and services provider, Consumer Cellular, has released two senior-friendly cell phones with bigger, raised buttons and easy-to-read display text. The Doro PhoneEasy 345 and 410 cell phones are designed by Swedish company Doro – with more than 30 years of product design experience – and are being offered exclusively by Consumer Cellular after they surveyed customers and found that 62 percent would prefer cell phones with these features.
Designed with active seniors in mind, Consumer Cellular’s Doro phones accommodate reduced dexterity, hearing loss and decreased vision. The Doro PhoneEasy models feature a loud and vibrating ringer, soft-touch surfaces for better grip and Bluetooth technology to connect with wireless headsets and neck loops, as well as some advanced hearing aids.
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Consumer Cellular says its Doro PhoneEasy 345 and 410 are also more contemporary and stylish than other models on the market and offer an alarm clock, FM radio, calculator, flashlight and games, which can be turned off from a simplified menu.
“Doro phones are well-liked with senior citizens and are among the most successful phones with Europe’s mature individuals,” said Doro’s CEO Jérôme Arnaud. “I am confident that these models will be equally popular in the U.S.”
The Doro PhoneEasy 345 is a basic, bar-style phone, while the 410 features a clamshell flip design and is available in black and white.
Other features of the Doro PhoneEasy models include:
- Two-way speakerphone
- Phonebook with up to 300 entries
- SMS text messaging
- Emergency text-message alerts and call list
- Option to hide unwanted functions