Nike's new Nike+ SportBand
July 14, 2009 Nike's new USD$59 Nike+ SportBand goes on sale tomorrow, adding yet another information device for runners into the marketplace. The SportBand offers runners real-time performance feedback on their distance, pace, time and calories burned and the wrist-worn form factor is designed to offer the info “at a glance.”
The Nike+ SportBand features a new screen with a white background to enhance visibility and a welded seal to improve water resistance. It will be available in grey with an interior pink band, anthracite (dark grey) with a yellow interior band, and black with a red interior band. Runners who enjoy listening to music may continue to hear their run details through the Apple iPod nano, iTouch or iPhone systems.
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Nike has also merged the popular nikeplus.com website and its close to 2 million members with nikerunning.com to give users a one-stop running destination online.
Nike has also announced plans to launch a Nike+ iPhone mobile site to give users access to Nike+ data anywhere.