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Dyson Supersonic dryer quietly blows your hair (and cash)

Dyson Supersonic dryer quietly...
The Dyson Supersonic is a hair dryer, but not as we know it
The Dyson Supersonic is a hair dryer, but not as we know it
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The V9 motor in the Supersonic is Dyson's smallest
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The V9 motor in the Supersonic is Dyson's smallest
Air multiplier technology from Dyson's fans has made its way into the hair dryer
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Air multiplier technology from Dyson's fans has made its way into the hair dryer
James Dyson is certainly willing to spend some time and money redeveloping household products
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James Dyson is certainly willing to spend some time and money redeveloping household products
The V9 motor is 27 mm wide, and fits into the handle
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The V9 motor is 27 mm wide, and fits into the handle
A microprocessor informs the heating element how hot it needs to be
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A microprocessor informs the heating element how hot it needs to be
The Dyson Supersonic is a hair dryer, but not as we know it
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The Dyson Supersonic is a hair dryer, but not as we know it
Dyson compares the V9 motor to a normal hair dryer motor
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Dyson compares the V9 motor to a normal hair dryer motor
The motor is in a rubber housing to keep vibrations under wraps
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The motor is in a rubber housing to keep vibrations under wraps
The dryer draws on design cues from Dyson's fans and vacuums
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The dryer draws on design cues from Dyson's fans and vacuums
A thermistor is constantly checking how hot the air exiting the dryer is
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A thermistor is constantly checking how hot the air exiting the dryer is

James Dyson has turned his hand to hair dryers, applying the lessons learned in Dyson's vacuum cleaners, fans and hand dryers to create a faster, more balanced dryer that stops your luscious locks losing their sheen.

The first difference between the Supersonic and your average hotel hair dryer comes courtesy of its 27 mm (1.06 in) wide V9 motor. As Dyson's lightest and smallest digital motor, the V9 has 13 impeller blades and spins at up to 110,000 rpm but emits only one inaudible frequency – meaning the only noise you should have to contend with is the rush of air. The Supersonic should also be smoother than your average dryer, because it sits on a rubber mount to reduce the amount of sound transferred between the motor and case.

Thanks to the same "air multiplier" technology used in its fans, Dyson says the motor draws in 13 liters of air per second through the base of the handle, but is capable of blasting 41 liters per second at your hair.

According to Dyson, conventional dryers damage your hair by exposing them to extreme temperatures. The Supersonic aims to combat this by using a glass bead thermistor to monitor how hot the air exiting is. It does this 20 times per second, then shares that information with a microprocessor to quickly adjust the heating element.

The V9 motor in the Supersonic is Dyson's smallest
The V9 motor in the Supersonic is Dyson's smallest

Despite the impressive technology packed inside, the Supersonic is small compared to some professional-grade dryers, measuring 245 x 78 x 97 mm (9.65 x 3.07 x 3.82 in). It's also light weighing in at 618 g (1.36 lb), or just 18 g (0.04 lb) heavier than the considerably lower-tech GHD Air.

Capable of operating at fast, regular or styling speeds, the dryer can be set to 100, 80, 60 or 28ºC (212, 176, 140 and 82ºF). Stylists can also play with a range of magnetic attachments, all of which have a "double skin" design to make sure the outside stays cool.

It does sound impressive, but is this overkill for a hair dryer?

If you're feeling that way, look away now, because the Supersonic cost Dyson £48,770,436 (US$71 million) to develop over four years . More than 100 engineers were involved, and over 600 prototypes were tested on 1,000 miles (1,609 km) of human hair at Dyson's HQ.

In our eyes at least, that makes it the Bugatti Chiron of the haircare world, especially when you consider its mind (hair?) blowing £299 (US$435) price tag.

Dyson's video explaining the product is below.

Source: Dyson

The hair dryer re-thought, as you’ve never seen it before. (ENG)

4 comments
Buellrider
Next Dyson will reinvent the mouse trap and sell it for $200. It won't catch mice any better but it will catch them through tornadic suction. The man is a genius in letting us know what a genius he is.
Daishi
Pricing limits is hard to determine when it comes to women's products. If women will spend $1500 on a designer purse they would probably spend $500 on a hair dryer.
DaveLight
As wife is in the business would have bought one in a second but Dyson needs to seriously rethink its pricing schemes I loved their fans but the cost was crazy so when Asian clones came out I bought several. The Dyson vacuums are good but not THAT much better then the competitors not sure why they keep shooting for the upper 1% rather then the average buyer. Yes we have their products but only the initial version as soon as clones or copies come out they get our business. What a shame!
windykites
How many dryers does he need to sell to start making a profit? Okay, over 163,000. That is a huge quantity Hey, this is a crazy amount of research money to spend. Will it be worth it?