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Imbue brews loose leaf with simplicitea

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The Imbue is aimed at simplifying the loose leaf brewing process
The Imbue is aimed at simplifying the loose leaf brewing process
The Imbue comprises a heat-resistant glass vessel, a bamboo lid, a magnetic strainer and a protective sleeve
To brew tea with the Imbue, users fill the strainer with tea leaves
The strainer, filled with tea leaves, is magnetically connected to the inside of the Imbue's lid
The Imbue vessel is filled with hot water, the lid screwed into place and then the whole container flipped upside down so that the strainer and tea leaves are submerged
Sugar and such-like can still be added to the Imbue once the tea has been brewed
The Imbue's protective sleeve has a non-slip suede interior lining
The Imbue is designed for portability and can also be used as a container for water or other liquids
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Brewing tea with loose leaves is generally regarded as the best means of doing so, but the process can be long-winded, messy and impractical when on-the-go. The Imbue tea infusing vessel is designed to simplify the process. It is an all-in-one single-serving brewing container.

In addition to its aim of simplifying the loose leaf brewing process, the Imbue is an excellent example of simplicity in innovation. The product comprises only four main parts and makes no use of high-tech aspects or accompanying smartphone apps.

The vessel itself is made from high-temperature-resistant and shatter-resistant borosilicate glass, the insulative properties of which help to keep tea warm and hands cool. A bamboo lid screws into the vessel to also keep drinks warm and stop them from spilling when in transit.

A stainless steel strainer magnetically connects to the interior of the lid, which has a neodymium magnetic ring embedded into it. The ring is sealed by a food-safe and leak-proof silicone gasket.

The Imbue vessel is filled with hot water, the lid screwed into place and then the whole container flipped upside down so that the strainer and tea leaves are submerged

Finally, on the outside of the vessel there is an protective sleeve with a non-slip suede interior lining that helps to further protect the user's hand from any heat. The basic nature of the Imbue means that it can also be used as a container for water or other drinks.

To brew a serving of tea, the user fills the strainer with tea leaves of their choice and connects it to the inside of the lid. The vessel is filled with hot water, the lid screwed into it and then the whole container flipped upside down so that the strainer and tea leaves are submerged. This allows the tea leaves to circulate in the water and means that the tea can brewed for as short or as long a time as the user desires.

A crowdfunding campaign is underway to raise money for the production and roll out of the Imbue. At the time of writing, the already successful Kickstarter is a matter of hours from ending, but if you're quick, a single Imbue can still be backed for a pledge of at least US$29. Assuming all goes to plan with the production and roll-out, shipping is estimated to start from October.

The video below is the Kickstarter pitch for the Imbue.

Sources: Imbue, Kickstarter

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3 comments
NicReed
http://drinkmoretea.com.au/products/tea-bottle
These work pretty well. Just put in your loose leaf, steep and drink.
Laprivan of the Yellow Eyes
Absolutely nothing new! This concept has been in use in China for years. I bought one for about €4.00 like the product linked by NicReed. Anyone can get them their local asian foodstore.
SamJohnson
Its a scam! .. Go to the Kickstarter page and read the 1000+ negative comments ! After a year of waiting - still no evidence that the Imbue is being manufactured! No photos of production line, no photos of product being packed, boxed, stacked! nothing. The only photo you'll see is of the prototype - shot from a distance! Even the latest unboxing videoing supposedly showing a sample off the production line, had a tired dirty looking box! and this was suppose to be "brand new"! Save your money and buy something you know actually exists!