Seat
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It's an understatement to say that many cyclists find traditional saddles uncomfortable. Sore-butted riders who are looking for an alternative already have several to choose from, but now there's another – the SmartSaddle.
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It's not the 680-hp track hatch drivers want, but the Cupra el-Born is more the electric hatchback they need. Following up on its el-Born concept from Geneva 2019, Seat tosses the design over to Cupra, which refines it into a stunning e-hatch.
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While cycling is certainly a good way of getting around, there's one thing that keeps many people from doing it … butt pain. We've seen many saddles designed to address that problem, and here are five that struck us as being particularly innovative.
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Built on Volkswagen's EV platform, the Tavascan concept takes Cupra's sporty SUV designs ten years into the future.
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Specialized has teamed up with Carbon, to create a 3D-printed saddle that's comfier than "old school" foam-filled models.
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Spain's Seat – a member of the Volkswagen Group – is charging into an electric future with the launch of an all-electric version of its Mii city car, which it says not only lays the groundwork for more EVs to come but signals the end of the combustion engine Mii in July.
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Spanish automaker Seat's high-end spin-off Cupra made a splash last year with its Ateca, a sports-focused SUV. This year, Cupra is hitting Geneva with... A sports-focused hybrid SUV. And while the Formentor (yes, that's really its name) is just a concept, it looks just about ready to roll.
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Joining the likes of Volvo and Jaguar, Spanish automaker Seat has introduced a safety system that automatically alerts drivers to the presence of cyclists on the road, and then proceeds to apply the brakes. The technology is being debuted on the company's Tarraco SUV.
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The fledgeling Cupra brand, recently spun off from Seat, is making its public debut at Geneva with the "first 100 percent electric racing touring car in the world." The e-Racer peaks at 680 hp and is intended to stake out a strong position in electric racing.
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Ever desperately need to sit, but couldn't find a proper seat anywhere? Never again, with the new Sitpack Zen. This ultra-portable stool carries in a backpack or on your shoulder and ensures you always have a place to take the load right off.
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BMW is on a mission to broaden its horizons at the moment. The "i Division" is working with home energy suppliers and boat companies, while M Sport has recently turned its hand to the two-wheeled world. Now, BMW Designworks has teamed up with Selle Royal to design a seat for e-bikes.
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Seat is a minnow compared to some members of the Volkswagen Group, but that hasn't stopped it from tackling the big boys with some seriously powerful hot hatches. The latest is the Leon Cupra R, a limited-run powerhouse set to storm onto the scene in Frankfurt.
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