Today at IFA, Panasonic announced its first-ever 4K OLED television. The 65-inch 4K Viera CZ-950 has been color-tuned in collaboration with professional Hollywood colorist Mike Sowa, and is designed to deliver colors – including an "Absolute Black" – the way that directors and cinematographers intended.

The CZ-950 utilizes a modified version of Panasonic's 4K Studio Master Processor, allowing each pixel to "create its own individual light and color output," just as other OLED screens do.


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The Absolute Black function addresses what the company says has been a challenge with such screens, however – shifting from complete black to subtly lighter shades. Whereas other OLED TVs may represent all shades of black as one, the CZ-950 is reportedly better at gradating them, allowing previously-unseen details in images to be visible.

In order to access this function and other movie-image-optimizing features, users first need to select the TV's True Cinema picture preset.

The CZ-950 is also outfitted with an aluminum pedestal and an Alcantara-upholstered rear cover, plus it's reportedly the first OLED TV to be THX-certified. It will be available in Europe starting next month, at a price that has yet to be released.

Source: Panasonic

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