Architecture

Austrian building looks like its namesake – a loaf of bread

Austrian building looks like i...
Artist's rendition of the exterior of the House of Bread
Artist's rendition of the exterior of the House of Bread
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Timber construction of the free-form upper section of the House of Bread
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Timber construction of the free-form upper section of the House of Bread
An artist's redering of the cross-section of the House of Bread
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An artist's redering of the cross-section of the House of Bread
A close-up of the interior cross-section of the House of Bread
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A close-up of the interior cross-section of the House of Bread
Artist's rendition of the interior of the House of Bread
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Artist's rendition of the interior of the House of Bread
Artist's rendition of the exterior of the House of Bread
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Artist's rendition of the exterior of the House of Bread

It's not every day that an architectural firm gets to design a building that closely represents a company's end product. But that's exactly what Austrian firm Coop Himmleb(l)au did with the design of a new building appropriately titled "House of Bread" (or "Haus des Brotes" in German) for international baking brand Backaldrin.

The building consists of two different elements – a box-shaped plinth or base, and the free-form exhibition area that appears to float like an abstract loaf of bread above it.

The plinth is comprised of a cast-in-place concrete façade with a 120-person capacity, and will be used for events, workshops and presentations, while the upper area is for exhibition purposes only. Think of the latter as a modern museum or cabinet of curiosities presenting the history of bread-making.

Artist's rendition of the interior of the House of Bread
Artist's rendition of the interior of the House of Bread

To create the unique bread-shaped exhibition area, the architects used layered circles of laminated timber then clad the exterior in stainless steel shingles. They kept the interior of the wooden shell exposed and covered by nothing but a layer of paint. Tables, walls and cabinets built into the structure provide different surfaces to exhibit the museum pieces.

To shorten the construction time, the firm used a prefabrication method known as 3D CNC (Computerized Numerical Control) to ensure both the accuracy and fit of each section.

Inside the exhibition area, visitors will be treated to an open circular atrium with a collection of different bread-related items and historical pieces suspended from the top of the structure in what is described as a "differentiated crystal chandelier." A long flowing spiral stairway encloses the atrium and allows visitors a view of the suspended items from different angles while also providing access to the two exhibition levels.

Construction of the House of Bread is expected to be completed later this year.

Source: Coop Himmleb(l)au

4 comments
VincentWolf
Looks more like a Goodyear blimp to me.
Chizzy
it looks more like a giant toilet bowl than a piece of bread
DDHawk
Looks more like a cream puff or a baked Alaska casserole to me ;)
Mark Salamon
I have never eaten a metallic silvery loaf of bread that was in the shape of an amorphous blob. Its builders are free to call it whatever cute name they wish, but it most certainly does not resemble any bread that I have seen in a bakery. Perhaps in Austria bread is quite different from that found in all other parts of the world.