Ever wondered how much it costs Apple to actually build its devices? Well, it might surprise some to hear that it seems to be around the same price at which they are sold, though of course this doesn’t stop Apple from making a hefty profit. A recent “teardown” of the 16GB iPhone 4 by research firm iSuppli suggested that each device costs about US$187 to produce, with previous generations falling generally between $170 and $180.
With the 16GB iPhone 4 selling for US$199, that means the company just about breaks even, although of course it still makes a packet from the AppStore and the fees paid by suppliers like AT&T to stock the device.
Interestingly, it seems as though many of the components that grant cutting-edge benefits are rather cheap, with the most expensive being Apple’s “retina display” at a cost of US$28.50 per unit. Elsewhere, the internal A4 processor from Samsung costs around $10.75 per unit, a gyroscope chip about $2.60 and the accelerometer just $0.65. Oh, and if you didn’t already realize, that metal strip around the outside is the phone’s antenna.
Despite the fact that these costs don’t take into account labor, advertising, shipping or patent licenses, the iPhone still represented a massive 40 percent of Apple’s profits according to last quarter’s figures. With upgrades appearing quite regularly since the initial release to provide new features and correct faults and “omissions", we wouldn’t expect this to change any time soon.
Via Businessweek
\"Apple’s recent introduction of its latest iPhone perfectly illustrates the company's route to corporate dominance--which is to generate huge profit by selling high-margin, high-value-added hardware, with the iPhone's Average Selling Price at a whopping $600.
The company makes the majority of its profit on sales of hardware"an approach that defies the often-cited route to success used by many technology companies of selling hardware at low margins and cashing in on revenue generated by high-profit software.
As shown by iSuppli's Teardown Analysis service, Apple commands hardware gross margins in the range of 50 percent on the iPhone, compared to 20 percent to 40 percent for competitive products. \"
Personally I refuse to believe the Iphone is a narrow margin item. They charge $30 for a rubber band to protect the Iphone for example. The Iphone accounts for 40 percent of Apple profit..
Translation; \"This is the phone we made too many of and not enough people wanted!\"