Architecture

BMW Olympic Pavilion fully revealed

Recycled river water creates running walls on the pavilion
Recycled river water creates running walls on the pavilion
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The BMW pavilion rises above the Waterworks River
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The BMW pavilion rises above the Waterworks River
The pavilion serves as a showcase of BMW's sustainable and Olympic activities
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The pavilion serves as a showcase of BMW's sustainable and Olympic activities
The upper floor includes nine individual pavilions highlighting BMW models
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The upper floor includes nine individual pavilions highlighting BMW models
BMW expects to host thousands of visitors throughout the Olympic and Paralympic games
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BMW expects to host thousands of visitors throughout the Olympic and Paralympic games
The BMW pavilion is part of the Olympic Park
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The BMW pavilion is part of the Olympic Park
The pavilion includes a variety of exhibits and information
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The pavilion includes a variety of exhibits and information
The pavilion includes a variety of exhibits and information
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The pavilion includes a variety of exhibits and information
The MINI Rocketman concept got an update for London 2012
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The MINI Rocketman concept got an update for London 2012
The pavilion includes a variety of exhibits and information
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The pavilion includes a variety of exhibits and information
BMW's E-Scooter is on display on the first level
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BMW's E-Scooter is on display on the first level
Visitors will get a close look at various BMWs
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Visitors will get a close look at various BMWs
The BMW i8 is a plug-in hybrid sports car
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The BMW i8 is a plug-in hybrid sports car
The i8 production model will launch at next year's Frankfurt Motor Show
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The i8 production model will launch at next year's Frankfurt Motor Show
The i8 will serve as the halo car for BMW's green efforts
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The i8 will serve as the halo car for BMW's green efforts
Recycled river water creates running walls on the pavilion
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Recycled river water creates running walls on the pavilion

With the Olympics just days away, one of the more intriguing structures of London 2012 has come into focus. BMW has fully revealed its Olympic Park Pavilion. We took our first look at the BMW's pavilion earlier this month, and now the German automaker with strong British ties (BMW brands include MINI and Rolls Royce) has provided a full tour.

The meticulously designed structure fills the prime hunk of real estate between the Olympics Stadium and Aquatics Centre with a waterfall-based bandstand. London-based Serie Architects chose to blend the pavilion into its riverside surroundings by sheathing it in a running waterfall that doubles as a natural air conditioner. The water is cycled from the Waterworks River below.

Inside, BMW's exhibitions have a strong focus on sustainability, a factor that it describes as central toward its selection as an Olympic sponsor. The lower floor focuses on that sustainability through some of the automaker's latest concepts, including the E-Scooter and i Pedelec electric-assisted bike. The lower floor also ties into the greater Games with a look at BMW's role in sponsoring the Olympics and fostering athletes.

The upper floor includes nine individual pavilions highlighting BMW models
The upper floor includes nine individual pavilions highlighting BMW models

True car fanatics will want to take the trip to the upstairs, which is broken down into nine individual pavilions showcasing some of BMW's latest cars and concepts. The i8 plug-in hybrid, i3 electric city car and 3 Series Touring are among the vehicles on display.

The pavilion will be open to all Olympic Park visitors during the Olympic and Paralympic Games. BMW expects to welcome thousands of visitors each day.

Source: BMW

2 comments
5318008
How awesome, just in case it turns out to be a day without rain in London, you can head inside the pavilion for that "I'm stuck indoors because it's raining and grey outside" feeling!
JPAR
Just another farce connected to the Olympics - BMW, McDonalds, Coke etc....
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