A cardboard record player created as a mail promotion has become a chart-topping success for Vancouver-based sound design company GGRP. The six inch record in a corrugated cardboard mailer sleeve folds into a make-shift, human-powered player which, when turned using a pencil, transmits vibrations through the needle and amplifies via cardboard corrugations.
The player was distributed to creative managers at US and Canadian ad agencies with a recording of a children's story called "A Town that Found its Sound". GGRP was soon inundated with requests for extra copies for creative directors' children.
Could this usher in a new generation of scratchers?
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