A cardboard record player created as a mail promotion has become a chart-topping success for Vancouver-based sound design company GGRP. The six inch record in a corrugated cardboard mailer sleeve folds into a make-shift, human-powered player which, when turned using a pencil, transmits vibrations through the needle and amplifies via cardboard corrugations.
GGRP (Griffiths, Gibson and Ramsay Productions) engaged Grey Vancouver to conduct a brand identity and direct mail campaign with the brief to showcase GGRP’s creativity and love for sound. In response to the brief they delivered a new website and the cardboard record player.
The player was distributed to creative managers at US and Canadian ad agencies with a recording of a children's story called "A Town that Found its Sound". GGRP was soon inundated with requests for extra copies for creative directors' children.
Could this usher in a new generation of scratchers?
Via: Ads of the World via Gizmodo.
Now we just need (decent) records...
http://learning2share.blogspot.com/2008/06/cardtalk-minimalist-record-player-or.html
There was the more expensive option of hand cranked cassette players, which someone at the time enthused that he could modify to run on domestic power... duh...
Maybe it\'s time for the crank powered ipod.