Automotive

Students from Hongik University, Seoul win Ferrari World Design Contest

Students from Hongik Universit...
'Eternita,' the winning entry for this year's Ferrari World Design Contest
'Eternita,' the winning entry for this year's Ferrari World Design Contest
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'Eternita,' the winning entry for this year's Ferrari World Design Contest
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'Eternita,' the winning entry for this year's Ferrari World Design Contest
The three finalists of the 2011 Ferrari World Design Contest with Fernando Alonso and Luca di Montezemolo
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The three finalists of the 2011 Ferrari World Design Contest with Fernando Alonso and Luca di Montezemolo
The Cavallo Bianco concept by RCA students Henry Cloke and Qi Haitao won third place
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The Cavallo Bianco concept by RCA students Henry Cloke and Qi Haitao won third place
Samir Sadikhov from IED Turin won second place for his Xezri concept
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Samir Sadikhov from IED Turin won second place for his Xezri concept
A model of the winning design, 'Eternita'
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A model of the winning design, 'Eternita'
Eternita concept designers from Hongik University accept the first place award from Flavio Manzoni, Amedeo Felisa and Paolo Pininfarina
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Eternita concept designers from Hongik University accept the first place award from Flavio Manzoni, Amedeo Felisa and Paolo Pininfarina
Finalist entry, Ferrari World Design Contest
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Finalist entry, Ferrari World Design Contest
The winning entry 'Eternita,' by Kim Cheong Ju, Ahn Dre and Lee Sahngseok from Hongik University
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The winning entry 'Eternita,' by Kim Cheong Ju, Ahn Dre and Lee Sahngseok from Hongik University
Finalist entry, Ferrari World Design Contest.
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Finalist entry, Ferrari World Design Contest.
Finalist entry, Ferrari World Design Contest
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Finalist entry, Ferrari World Design Contest
Finalist entry, Ferrari World Design Contest
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Finalist entry, Ferrari World Design Contest
Finalist entry, Ferrari World Design Contest
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Finalist entry, Ferrari World Design Contest
Finalist entry, Ferrari World Design Contest
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Finalist entry, Ferrari World Design Contest
Finalist entry, Ferrari World Design Contest
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Finalist entry, Ferrari World Design Contest
Finalist entry, Ferrari World Design Contest
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Finalist entry, Ferrari World Design Contest
Finalist entry, Ferrari World Design Contest
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Finalist entry, Ferrari World Design Contest
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View gallery - 41 images

This year's Ferrari World Design Contest award has gone to three students from Hongik University in Seoul, South Korea. Students from 50 universities worldwide put pencil to paper to compete for the award, with the Korean students being chosen over close contenders from IED of Turin, Italy and London's Royal College of Arts.

The Seoul students, Kim Cheong Ju, Ahn Dre and Lee Sahngseok, won with their entry dubbed "Eternità," proving to be the finest design of a Ferrari thoroughbred hypercar. The design not only focused on exterior lines and elegance, but also addressed reducing fuel consumption through alternative propulsion systems. The winning students completed their application with several designs represented in 2D and 3D form, including a 1:4 scale model.

Ferrari Chairman Luca di Montezemolo personally presented the Korean students with the winning award. "I saw at first hand the many genuinely innovative ideas that these talented youngsters sent us and could feel the enormous passion and commitment that had gone into them," he stated. "I am certain that some of these suggestions will come to light in the Ferraris of the future."

Two special prizes were also awarded to the Hongik students for the best "Autodesk Design" award, and to Jiangnan University (China) for the "Most Unexpected Technological Solution" award.

View gallery - 41 images
5 comments
Chi Sup
Yuck. That\'s hideous.
Gadgeteer
Meh. Nothing new here. Look at this from four years ago:
http://www.gizmag.com/lotus-open-top-sportscar-concept/8402/picture/40186/
A few changes in details, but not much different.
Waiel Jibrail
ugly
Griffin
Well, If you geniuses can do better, then go for it!
voluntaryist
WOW! The Cavallo Concept knocked my socks off. This jaded old man was surprised he could still be moved. Now I won\'t be happy with the Aptera design. Who can turn this drawing into a reality? I want it!