Automotive

Bentley pilot offers anywhere, anywhen refueling

Bentley pilot offers anywhere,...
Filld for Bentley is being provided in partnership with US startup Filld
Filld for Bentley is being provided in partnership with US startup Filld
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Filld for Bentley is being provided in partnership with US startup Filld
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Filld for Bentley is being provided in partnership with US startup Filld
Filld for Bentley will direct delivery drivers to a vehicle and provide them with access to the gas flap of a vehicle
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Filld for Bentley will direct delivery drivers to a vehicle and provide them with access to the gas flap of a vehicle
Payment is arranged via the app and refueling cost is based on the lowest price of the three nearest gas stations
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Payment is arranged via the app and refueling cost is based on the lowest price of the three nearest gas stations
Bentley suggests future iterations of the Filld for Bentley will feature "predictive fuel ordering"
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Bentley suggests future iterations of the Filld for Bentley will feature "predictive fuel ordering"
Via "predictive fuel ordering," it will be possible for orders to be made automatically based on a Bentley's fuel level or its location
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Via "predictive fuel ordering," it will be possible for orders to be made automatically based on a Bentley's fuel level or its location 
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Part of what you buy with a Bentley is a sense of exclusivity, but that can quickly evaporate with the ignominy of having to queue at the gas station like everyone else. The British marque is currently trialing a new "concierge fuel service," though, where drivers can bypass the pump altogether and choose exactly where and when their vehicle is refueled.

The service is being provided in partnership with US startup Filld, which currently operates in Silicon Valley and San Francisco. Filld is a mobile app-based fuel delivery service, with users able to have their vehicle refueled where and when they want.

Once an order has been placed, a Filld driver then delivers the fuel in one of the firm's specialized fuel transport vehicles. The drivers all have commercial class C licenses, TSA clearance and HAZMAT certification. Payment is arranged via the app and refueling cost is based on the lowest price of the three nearest gas stations, with an additional delivery fee of around US$3.

Via "predictive fuel ordering," it will be possible for orders to be made automatically based on a Bentley's fuel level or its location
Via "predictive fuel ordering," it will be possible for orders to be made automatically based on a Bentley's fuel level or its location 

For Bentley, the service is being provided via a special "Filld for Bentley" app and forms part of its Connected Car strategy. Such is the connected integration that the app directs the delivery driver to the exact location of the car. Furthermore, gas flap access is provided to the delivery driver via the app.

Bentley suggests future iterations of the app could feature "predictive fuel ordering," which will mean that drivers won't even have to place an order themselves. Instead, it will be possible for orders will be made automatically based on a car's fuel level, a car's location or a customer other preferences.

The three-month trial is due to be completed in around two weeks. Bentley will use the results of the trial to determine if the Filld for Bentley service will enjoy a wider roll-out.

Source: Bentley

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2 comments
2 comments
Bob Flint
Hope it includes a windshield cleaning, fluid level check as well as safety inspection...
guzmanchinky
Seems wasteful to fuel a truck to haul fuel around. Is going to a gas station really that inconvenient?