Selling watches is no doubt getting harder these days as their primary function, keeping track of time, is duplicated by another technological item that is becoming ubiquitous – the mobile telephone. In recent times we've seen watches given a point-of-difference by including artifacts from the Titanic and the Moon, and the Louis Moinet Jurassic Tourbillon will feature at Basel in Switzerland this month. The Jurassic Tourbillon's dial contains fragments of authentic fossilized dinosaur bones around 130 million years ago.

As well as this reminder of just how long time has been ticking away, the hand-wound watch sports an 18K white gold case with 56 Top Wesselton VVS baguette diamonds (3.46 cts) on the bezel, a tourbillon cage at 6 o’clock and an indicator for the 72 hour power reserve at 12 o’clock.

The winding mechanism has an “octopus” spring visible on the back and - though it's not the sort of timepiece you'd take swimming - it's water-resistant to 30 m.

Stay tuned for more highlights from Baselworld 2010 throughout the month.