Electronics

KFC saves phones from greasy fingers with tray liner keyboard

The keyboard is incorporated into a paper tray insert
The keyboard is incorporated into a paper tray insert
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The keyboard is incorporated into a paper tray insert
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The keyboard is incorporated into a paper tray insert

Texting is so much a part of modern life that some people can't even pause for a meal of fried chicken without sending a message. As part of an advertising campaign and in an effort to avoid an epidemic of greasy smartphone screens, KFC restaurants in Germany have been giving away paper tray liners with built-in Bluetooth keyboards, so patrons can text away while munching on their extra crispy.

Conceived by German advertising agencies Gute Werbung and Serviceplan, the KFC Tray is a tray liner made out of durable paper with a 0.4 mm-thick keyboard, a built-in rechargeable battery and a Bluetooth circuit. To use, the patrons simply activated the tray, used a password to link it to their smartphone, and texted away.

Distributed for a week at newly-opened KFC branches in Germany, Gute Werbung says that geolocated social media discussions "skyrocketed" and that every one of the smart paper trays were taken home. Presumably, the greasy fingerprints on the keys weren't a downside.

The video below introduces the Tray Typer.

Source: Gute Werbung

5 comments
Charlie_Horse
How about chopsticks, or voice recognition?
blackhawkrider
I am surprised that they are not bothered by the fact that their keyboard is being stolen by customers....
Galane
Any plans for this in the USA? I'd carefully apply a layer of heavy packing tape to both sides.
Tom Lee Mullins
I think that is neat. I hope it comes to a KFC near me.
the.other.will
Wouldn't it make more sense to have trays with built-in keyboards + disposable liners?