Kodak EasyShare LS755 offers style and substance

Kodak EasyShare LS755 offers style and substance
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November 12, 2004 The EasyShare LS755 zoom digital camera from Kodak is a sleek, Japanese-designed model that combines 5.0 megapixel picture quality and high-end features with simple operation and improved on-board viewing capabilities. The LS755 will be available in early December in Australia at a cost of $AUD 699, and in time for Christmas in Europe and other Asia-Pacific markets.

The camera is designed to meet the form and function requirements of discerning consumers as well as simplyifying the process of taking, printing and sharing high-quality digital pictures according to Steve Morely, General Manager, Digital & Film Imaging Systems, Australia and New Zealand.

The size of a deck of playing cards, the EasyShare LS755 features an aluminium body, professional-grade Schneider-Kreuznach C-Variogon 3X (36 - 108 mm equivalent) zoom lens and 5.0 megapixel CCD sensor.

To help keep the camera body very thin while still using a barrel lens for optimal picture quality, Kodak developed an innovative, first-of-its-kind solution - the lens retracts behind the shutter when the camera is turned off.

Innovations in on-board viewing include the large 2.5-inch, high-resolution (207,000 pixels) LCD screen which displays pictures in high-detail and provides magnification up to 8X. The LS755 camera also includes Kodak's new on-camera digital photo album feature, which places favourite pictures in easily accesible file for viewing anytime. The included Kodak EasyShare Photo Frame Dock - which provides one-touch picture transfer to a connected computer while keeping the camera's lithium-ion battery charged - can also play customisable photo slideshows on the camera LCD.

Kodak has equipped the LS755 camera with multiple levels of control, giving owners the ability to customise their photography experience. For instance, it includes 20 scene and colour modes for various shooting situations, including unique settings for photographing merchandise for online auction sites (auction mode), and for shooting objects moving across the field of view (Nagashidori/panning shot mode). Owners can also take advantage of options such as a histogram in preview and review modes, multiple white balance choices, and even the ability to adjust the reflectance ratio to capture greater subject detail while outdoors.

The camera's VGA and QVGA video functionality benefits from full 3X optical zoom with image stabilisation and continuous auto-focus capacities. A time-lapse video option stitches together up to 10,000 separate frames (based on available memory) taken over hours, days or even months. Video length, which can reach up to 80 minutes depending on total memory capacity (16 MB internal memory; memory card expansion slot), can also be trimmed from the front or back-end using in-camera controls.

As with every Kodak EasyShare camera, the LS755 model includes a "Share button" that allows the user to select a picture for printing once the camera is docked, or for e-mail sharing, with up to 32 e-mail addresses stored on the camera itself.


The Kodak EasyShare digital photography system consists of cameras, software, docks and printer docks, inkjet papers and accessories to make taking, organising, sharing, and printing high quality digital pictures effortless. More information on Kodak EasyShare products is available at

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