Good Thinking

LED wearable makes concert-goers part of an interactive light show

LED wearable makes concert-goe...
Fans at the Country Music Awards became part of the light show at the event
Fans at the Country Music Awards became part of the light show at the event
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PIXLs are worn on the wrist and can be private labeled by event organizers and sponsors
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PIXLs are worn on the wrist and can be private labeled by event organizers and sponsors
Each PIXL has a unique code that each fan uses to send specific information to concert and event organizers
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Each PIXL has a unique code that each fan uses to send specific information to concert and event organizers
The PIXL by Hurdl can be illuminated in up to 16 million different colors
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The PIXL by Hurdl can be illuminated in up to 16 million different colors
The front lens of the PIXL is disposed of, like 3D glasses at movie theaters
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The front lens of the PIXL is disposed of, like 3D glasses at movie theaters
Fans at the Country Music Awards were lit up in different colors depending on their response to their support of US military service people and veterans
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Fans at the Country Music Awards were lit up in different colors depending on their response to their support of US military service people and veterans
Fans at the Country Music Awards became part of the light show at the event
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Fans at the Country Music Awards became part of the light show at the event
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Anyone who watched the Country Music Awards this past week may have noticed some interesting lighting in the audience. Thanks to some small RF-controlled LEDs called PIXLs, fans became part of the show when the wearables were illuminated based on the user's support for vets or their military status.

Hurdl is looking to change up the event-going experience by turning fans into real-time illuminated communities. The wristworn LEDs can be made to display up to 16 million different colors depending on certain user characteristics, such as gender, birthdays, and relationship status.

Each PIXL has a unique code that each fan uses to send specific information to concert and event organizers
Each PIXL has a unique code that each fan uses to send specific information to concert and event organizers

The experience begins with fans firing off an activation SMS after receiving their PIXL, and then receiving a series of questions particular to that event in response. Their answers to these questions are then stored in Hurdl's database and used by the event organizers to light up single fans or entire groups throughout the show as they see fit.

This was demonstrated at the Country Music Awards by illuminating veterans, but other examples include lighting up fans who love a particular song, a certain sports team or have a certain relationship status.

The front lens of the PIXL is disposed of, like 3D glasses at movie theaters
The front lens of the PIXL is disposed of, like 3D glasses at movie theaters

The front part of the PIXLs can easily be twisted off and is recyclable, similar to the 3D glasses handed out at movie theaters.

Hurdl said it developed the PIXL device to shake up what it categorizes as "the multi-billion dollar live event industry, which hasn't seen innovation in 30+ years." With one event under its belt, it's too soon to say if it has accomplished this, but it will be interesting to see where PIXLs will show up next.

Source: Hurdl

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