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Good Thinking

False Alarm Theory: How Humorous Ads Work

August 28, 2005 Some ads tickle us and make us laugh. Research shows these ads grab attention, and IF they are well executed, then the liking for the ad washes

Automotive

Toyota’s ENDO Urban Car Concept

August 31, 2005 Toyota is the world’s second largest automotive manufacturer and it has known for some time that it would not become number one selling automob

Automotive

Peugeot's 500bhp 907 GT for Frankfurt

August 28, 2005 Peugeot always saves its best for it's home motor show and at last year's Paris Motor Show it unveiled several radical new designs, and without

Automotive

Mercedes-Benz at the International Motor Show: World premiere of the new S-Class

August 31, 2005 The new S-Class will be taking centre stage at the Mercedes-Benz presentation for the 61st International Motor Show in Frankfurt (15 to 25 Septe

Marine

US Navy unveils Advanced Electric Stealth Ship Demonstrator

August 27, 2005 The US Navy christened its Advanced Electric Ship Demonstrator (AESD) this week, naming the futuristic ship SEA JET and showing it to the media

Urban Transport

The Moovie: they built it

August 29, 2005 The Peugeot Design Contest was the first major design contest to be held on the internet and it fuelled the imagination of designers all over t

Automotive

Ford's iosis concept - four door gullwing

August 31, 2005 – Ford has unveiled the striking iosis concept car – a vehicle that defines an exciting new design direction for Ford of Europe. Building on th

Wellness and Healthy Living

“Mini-hospital” for seniors and people requiring medical monitoring – worn on the wrist

August 29, 2005 Israel-based Tadiran Spectralink has used its considerable mobile communication expertise to create a portable “mini-hospital” to make life easi

Wellness and Healthy Living

Disposable battery-operated toothbrush

August 31, 2005 You might find this hard to believe, particularly after we gave Oralbotics a bollocking for their overly zealous copywriting, but we’ve been t

Laptops

Samsung to release radical 19 inch Notebook in October

August 29, 2005 Samsung will debut a promising new notebook concept at the upcoming IFA Consumer Electronics Show in Berlin which opens September 2. It would be

Motorcycles

MotoGP Brno: Rossi and Yamaha again

August 29, 2005 Gauloises Yamaha Team rider Valentino Rossi became the first rider in the history of the MotoGP World Championship to score nine wins for five c

Automotive

Mazda SASSOU B-car Design Concept

August 30, 2005 Mazda’s design concept at this year’s Frankfurt Motor Show in September will be called the SASSOU (‘sa-so’) – a small, lightweight, three-door

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