Levi's

Using Project F.L.X. technology, a pair of jeans can be given the "lived-in" look in 90 seconds

Good Thinking

Paying extra for jeans that look like they're worn out might not be everyone's cup of tea, but if it's yours, then you may welcome the following news. Levi's has announced its new Project F.L.X. (future-led execution) program, intended to streamline the jean-"finishing" process – using lasers.

Levi's smart denim jacket has Google Jacquard technology woven right in

Wearables

Levi’s smart jacket, featuring Google Jacquard, hits shelves later this year

When an article of clothing is described as "smart", it usually means that the item is particularly chic, neat or fashionable. But the Google Jacquard-equipped Commuter Jacket from Levi's is smart by the 21st-century IoT definition.

Levi's will incorporate 3.5 million bottles into its Wasteless line of denim apparel

Environment

New Levi's jeans will be 20 percent plastic bottle

Levi Strauss & Co. has announced a new collection of denim apparel, including jeans, that will be comprised of a minimum 20 percent of plastics recycled from drinks bottles and food trays.