Nielsen

Is the iPhone 4s enough to steal market share from Android?

Mobile Technology

Can iPhone 4S steal market share from Android?

With Android owning 50-percent of the market, will the iPhone 4s be enough to take a bigger bite out of the pie?

EEG brainwave headsets have potential applications ranging from medicine to gaming and market research

Electronics

Using our brains: Neuromarketing, no-hands gaming and the arrival of the EEG headset

Until recently a purely lab based technology, brainwave (electroencephalograph or EEG) headsets are trickling into the marketplace in a number of different guises.

Note the odds on the right hand side of the table

Good Thinking

Oscar-nominees online share-of-voice reflects bookies odds

Though Oscar betting odds don’t quite mirror the share-of-voice as measured by Nielsen's Buzz meter, there’s clearly a very high correlation.

Mobile Internet use generated over $5 billion in 2007, and accounted for $1.7 billion in Q1 of this year. The Nielsen Mobile research predicts that we can expect to see a rapid growth in consumer adoption and mobile marketing in the following years.

Mobile Technology

Mobile Internet reaching critical mass

A combination of device availability, network speeds, content availability and consumer interest has led to mobile Internet use reaching critical mass.