Pepsi

The Like Machine is an effort by Pepsi and TBWA to change people's perceptions of promotional activity, with a Facebook Like being rewarded with a can of pop.

PepsiCo says it has developed the world's first polyethylene terephthalate (PET) plastic bottle made entirely from plant-based, fully renewable resources including switch grass, pine bark and corn husks.

U.S. showbiz mag Entertainment Weekly, along with CBS, is attempting to bring magazines into the multimedia age by embedding a video player in a print ad promoting CBS’s fall TV lineup and Pepsi.