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BrewDog has reclaimed the world record for the strongest beer with a 55% ABV beer named “The End of History.” Each bottle will come inside a stuffed animal with a price of GBP700.

An escalation in the use of the Eisbock method of beer production has seen man's favorite beverage suddenly become stronger than spirits such as whisky and vodka. The race is now on to break 50% alcohol by volume.