Timex

Timex has something of a reputation of a middle-of-the-road, play-it-safe, value-for-money watchmaker, but the company is stepping out of its comfort zone to partner with France-based SilMach and create a new electronic watch movement using Micro-Electro-Mechanical-Systems (MEMS).

Timex has unveiled the latest timepiece in its Ironman range in the form of a standalone, 3G-packing smartwatch. The device makes use of Mirasol display technology and provides some useful, fitness-focused functionality without the need to be paired with a smartphone.