In an effort to battle the scourge of fake news and its effect on public attitudes toward the media, a group of tech companies, academic institutions, non-profits and other organizations have allied to create the News Integrity Initiative, dedicated to helping people make better choices about the news they read and share online.

The News Integrity Initiative is backed by a US$14 million fund, raised by founding backers like Facebook, Mozilla, Betaworks, AppNexus, the Craig Newmark Philanthropic Fund, the Ford Foundation, the Democracy Fund, the James S. and James L. Knight Foundation and the Tow Foundation.

The funds will support the News Integrity Initiative's mission "to advance news literacy, to increase trust in journalism around the world, and to better inform the public conversation." To this end, the Initiative will fund applied research projects and organize global meetings between industry experts.

Expected News Integrity Initiative early participants include Wikipedia founder Jimmy Wales, the United Nations Educational, Scientific and Cultural Organization (UNESCO), Polis London School of Economics, and several international journalist organizations in the US, Europe, Asia and Latin America. The Initiative will be administered by the CUNY Graduate School of Journalism.