The United States anti-war lobby has unveiled an anti-war billboard in the most prominent intersection in America - New York's Times Square.
The billboard features a constantly updated clock counting the cost of the Iraq war.
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The clock started at $134.5 billion and is increasing at a rate of $177 million per day, $7.4 million per hour and $122,820 per minute.
The unveiling coincides with the release of a new analysis of the cost of the Iraq war, detailing how the $144.4 billion earmarked for Iraq might have funded multiple projects to make American safer at home and stronger abroad.
In terms of a simple effective mechanism for highlighting an issue, we think this is an outstanding success.