Gizmag officially has its very own, personalized Moto X, which I was allowed to design via Motorola's Moto Maker site. The Moto X is Motorola's first flagship Android phone to be designed and delivered as a full-fledged Google subsidiary. A big part of the sales pitch for the Moto X is the ability of consumers to personalize the design of their phone by selecting from a variety of backplate colors, accent hues and a personalized message stamped on the back.

Gizmag was given early access to the beta of Moto Maker and I used it to design a simple, elegant white Moto X with orange highlights, just like the site you read these words on itself. (You can see the full Moto Maker walk-through here.) Motorola has said it aims to deliver customized Moto X smartphones from its assembly facility in Fort Worth, Texas to anywhere in the United States in just four days, but beta users were warned that the turn-around time would likely exceed this threshold, and indeed, it took a little over a week to receive our Moto X.


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But it showed up in fine, working condition and with nice, subtle metallic orange accents around the rear camera lens and on the side buttons. It might have been a bit more fun to pick a brighter color for the back plate, but I chose to go with the Gizmag theme and take it all the way.

Let's take a look at the results. Here's how our customized Moto X arrived, sporting Gizmag's URL and colors on its back:

And here's how the orange accents on the side buttons came out:

I also chose a road-themed wallpaper for the new Moto X, given how much Gizmag's readers and writers love to follow emerging technologies that can be put to good use on such a surface. At least it seemed more relevant than a bamboo background, or any of the other limited options available on Moto Maker.

To get a better feel for how our Moto X turned out, scroll through the gallery above. The phone also came pre-connected to my Google account – I just had to verify my password to get going.

Additionally I added a startup message, which is seen on the very first screen when the phone is powered on, but only for a few seconds.

For more info on what life with the Moto X is like, see my full review, and follow-up about my first two full weeks using the smartphone.

View gallery - 18 images