3D Printing

Hasbro will soon put your 3D-printed face on an action figure's body

Hasbro will soon put your 3D-printed face on an action figure's body
Customers will be able to choose between characters from the Star Wars, Marvel, Ghostbusters and GI Joe lineups
Customers will be able to choose between characters from the Star Wars, Marvel, Ghostbusters and GI Joe lineups
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Customers will be able to choose between characters from the Star Wars, Marvel, Ghostbusters and GI Joe lineups
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Customers will be able to choose between characters from the Star Wars, Marvel, Ghostbusters and GI Joe lineups
The process will begin with a smartphone-scan of the customer's face
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The process will begin with a smartphone-scan of the customer's face

When you played with action figures as a kid, you probably tried picturing yourself having the same adventures that they were having. Well, doing so is about to become easier than ever, as Hasbro is offering to a put a 3D-printed miniature copy of your face on one of its figures.

Called the Hasbro Selfie Series project, the endeavour is a collaboration between the toy manufacturer and 3D printing company Formlabs. It began life several years ago as a contest in which five winners received action figures with their faces on them. Now, anyone in the US will soon be able to get one of their own.

Customers will start by downloading the Hasbro Pulse app, and will then use it to scan their face, select their hair color, and select their preferred six-inch (152-mm) action figure – they'll be able to choose between characters from the Star Wars, Marvel, Ghostbusters and GI Joe lineups.

Once their data has been submitted, Formlabs will proceed to 3D print a tiny version of their face out of a resin developed specifically for the project. Along with being able to reproduce a variety of skin and hair colors, the material is skin-safe, and offers stiffness and strength similar those of polypropylene.

The face will subsequently be mounted on the body of an otherwise-standard action figure, which will then be shipped to the customer. While that person could play with it, let's be honest – most of them will probably keep it safely sealed in its box.

The process will begin with a smartphone-scan of the customer's face
The process will begin with a smartphone-scan of the customer's face

Hasbro says it will start accepting orders this Fall (Northern Hemisphere), and will at least initially only be offering the service to US-based customers – prospective buyers can register for updates via the Selfie Series website. Each custom-faced action figure will sell for $60.

There's more information in the following video.

UPDATE (Sept. 26, 2022): The Hasbro Selfie Series figures are now available, at a price of $79.99

Hasbro Selfie Series: Make Anyone a Hero With 3D Printing

Source: Formlabs via Engadget

3 comments
3 comments
Daishi
UE5 comes with an almost photo-realistic character creator called Metahuman. The process to import a 3d scan into it is still a little involved (more for game creators than end users) but I could definitely see a custom tool in the future that would allow you to import photo-realistic versions of yourself or other real people into video games. You could combine it with the feature Alexa is building to substitute the voice from sample and you have something out of Black Mirror. Combine this with DALL-E and GPT-2 and we have hardy scratched the surface on what is possible.
Bendite
You can do this at a vending machine at Tokyo Tower in Tokyo Japan. Costs about $1 US and you have a choice of many different 2” figurines like an astronaut. Takes about 3 min. Japanese tech is way ahead of the US.
TomLeeM
I think that is both cool and nerdy. If they had included Star Trek characters, it would be cool to have my face on the Data character.