Aircraft

Lufthansa to reinvent the long-haul flight and Business Class experience

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The new Allegris Business-class boasts a spacious single seat with extra work space
Lufthansa
The new Allegris Business Class highlights include shoulder comfort sink-in design, and a minimum two-meter-long bed
Lufthansa
The new Allegris Business Class is designed by esteemed London-based design studio Pearson Lloyd
Lufthansa
The Business Class will, for the first time, see seven different category options on offer
Lufthansa
The new standard Allegris Business-class boasts a modular seat design with aisle access
Lufthansa
The new Allegris Business-class boasts a spacious single seat with extra work space
Lufthansa
A double suite option is available in the new Allegris Business Class
Lufthansa
The new Allegris Economy Class includes a greater seat pitch of 79 cm (31 in), tablet holders, and USB ports
Lufthansa
Lufthansa Allegris will introduce its First Class in 2024, onboard the newly delivered Airbus A350s
Lufthansa
The new First Class offers personal suites complete with full-width screens
Lufthansa
Lufthansa Allegris First Class Suite Plus caters for guests traveling together
Lufthansa
The new Allegris First Class personal suites come complete with a wardrobe, spacious dining table, full-width screens, heated and cooled seats, and a sink-in shoulder feature
Lufthansa
Allegris First Class Suite Plus conveys the feeling of privacy similar to a hotel room
Lufthansa
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German airline Lufthansa is reinventing the long-haul international travel experience with a dramatic makeover to its new fleet. The new Allegris Business Class will see seven different category options offered for the first time, in addition to being jammed-packed with high-tech, comfort, privacy, and style. Lufthansa is contributing an epic 2.5 billion Euros (US$2.67 billion) into the new fleet over the next two years, which is its biggest investment to date.

“The Allegris Business Class cabin experience is rooted in a year-long, multi-faceted co-creation program of primary research and ideation conducted by Pearson Lloyd and Lufthansa, alongside sector partners,” said Pearson Lloyd . “This encompassed an over-arching industry review, individual passenger interviews, high-level creative workshops, mega-trend mapping and creating new user profiles and future landscapes.”

The new Allegris Business Class is designed by esteemed London-based design studio Pearson Lloyd. Highlights include a modular, multi-seat design that can accommodate up to seven, temperature-controlled heating and cooling within the seats, a shoulder comfort sink-in design plus improved privacy, 27-inch monitors, a personal tablet for an additional screening option, noise-canceling headphones, a minimum two-meter long bed, a wireless charging module, extra storage, design lighting, a personal wardrobe, and a minibar. In addition, personal devices such as mobile phones and wireless headphones can be synced via Bluetooth to the entertainment system.

The new standard Allegris Business-class boasts a modular seat design with aisle access
Lufthansa

“Pearson Lloyd’s research made clear that Business Class is not what it used to be,” added the studio. “It is no longer a one-note category for corporate travel. With more people in control of where and how they work, business travel has opened up to a broader user base of travelers who do not want to compromise their travel experience... Given the multiplicity of user needs, a single-concept solution would inevitably compromise the experience.”

The Business Class seating options shape up with suites in the first row with a double suite on the inside and single suites by the windows, an Extra-Space Seat option boasting a spacious single seat with extra work space, a window seat with added privacy, a seat with an extra-long bed measuring 2.2 m (7.2 ft), a privacy window seat with baby bassinet, a double seat positioned in the last row where two neighboring seats can be combined to form a double berth with a retractable center console, and a classic option with aisle access.

The Business Class will, for the first time, see seven different category options on offer
Lufthansa

In order to optimize the individual passenger experience, Pearson Lloyd tailor-made every aircraft seat to precisely fit its designated airplane. Over an extensive period of eight years, ergonomic full-scale prototype models of every seat for Lufthansa's long-haul B747-8, B777-9, A350, and B787-9 aircraft were constructed. Through extensive human-scale testing, Pearson Lloyd was able to ensure that the seats not only met the needs of a diverse range of users, but also maximized cabin efficiency, manufacturing processes, and utilization of materials and resources during production.

Lufthansa Allegris is also set to introduce its new First Class options in 2024 onboard the newly delivered Airbus A350s, which will include a Suite Plus configuration for guests traveling together.

"Every guest has their own understanding of premium, which is why we focus on maximum individuality and exclusivity,” said Jens Ritter, CEO of The Lufthansa Group. “The First Class Suite Plus conveys the feeling of privacy and individuality similar to a hotel room – only at an altitude of eleven kilometers. The Allegris range promises individuality, exclusivity, and premium service along the entire travel chain."

Noteworthy features include personal suites complete with a wardrobe, spacious dining table, full-width screens, heated and cooled seats, a sink-in shoulder feature, and a wireless charging module.

Allegris First Class Suite Plus conveys the feeling of privacy similar to a hotel room
Lufthansa

The Lufthansa Allegris fleet will also feature a new Premium Economy Class, boasting a modern hard-shell seat design. The seats feature a generous pitch of 99 cm (39 in), as well as a personal central armrest with wireless charging for mobile devices and noise-canceling headphones.

Meanwhile, the new Economy Class also has some exciting features, including a greater seat pitch of 79 cm (31 in), tablet holders, USB ports, and additional comfort in the first rows with a seat pitch of 86 cm (34 in). Passengers also have the option to book a free seat next to them, and the entire cabin has been upgraded with a new in-flight entertainment system featuring large monitors and Bluetooth connectivity to connect personal devices. Additionally, “Human Centric Lighting” has been implemented to help passengers reduce post-flight jet lag.

The new Allegris Economy Class includes a greater seat pitch of 79 cm (31 in), tablet holders, and USB ports
Lufthansa

Lufthansa has incorporated it sustainable objectives into the new design as well, with all 27,000 seats, as well as blankets, cushions, and covers, being made from recyclable materials. The airline's comprehensive sustainable initiative will see modernization of over 200 new short- and long-haul aircraft, with the Lufthansa Group hoping to significantly reduce the average CO2 emissions of its fleet. According to Lufthansa, the ultra-modern "Dreamliner" (Boeing 787-9) long-haul aircraft is expected to consume approximately 2.5 liters (0.66 gal) of kerosene per passenger for every 100 km (62 miles) of flight distance, which is up to 30% less than the previous model.

By the end of 2025 over 80 new aircraft will be equipped with the new Allegris design. The Boeing 789 will be introduced before the end of 2023, while the Airbus A350-900 will also be the first to introduce the new First Class in 2024.

The Lufthansa Group aims to achieve a carbon-neutral status by 2050 and intends to cut its net CO2 emissions in half by 2030 compared to 2019, using a combination of reduction and compensation measures. The Science Based Targets Initiative (SBTi) last year validated the Group's reduction plan for 2030.

Source: The Lufthansa Group

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4 comments
Edward Vix
I would have expected the business class seats would go fully flat, and the article says as much ("a minimum two-meter long bed"), but it doesn't look as if they would even recline much, and no picture is provided so I can't imagine how that would work.
guzmanchinky
Edward: They extend into a pocket for your feet underneath. I fly business class on Lufthansa twice a year with my wife to Germany and love it. I would really like one of those seats that are right next to a window but you don't have to crawl over anyone's legs to get to the aisle...
Aross
All well and good for those that are tall and can afford the extra cost. For the rest of us over 6ft with long legs we are stuck to sit in seats with barely enough leg room and insufficient space for a safe egress in the case of emergency. For a tall senior, like myself, current seating in any airplane is difficult to navigate.
Simon Blake
I am also a tall senior who can not afford Premium Economy but am happy to pay for an exit row. Regrettably they are often not available because they have been purchased by others many of whom are relatively short and do not 'need' the extra space. Some sort of prioritisation of the longer seats for taller people (at a price) would be welcome.