Automotive

Alfa Romeo opens museum with mouthwatering historical collection

Alfa Romeo opens museum with m...
There are 69 models on display at the new Alfa Romeo museum
There are 69 models on display at the new Alfa Romeo museum
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There are 69 models on display at the new Alfa Romeo museum
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There are 69 models on display at the new Alfa Romeo museum
The Beauty section of the collection looks at Alfa's style and design
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The Beauty section of the collection looks at Alfa's style and design
A 1969 Alfa Romeo Iguana
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A 1969 Alfa Romeo Iguana
The layout of the Beauty section has been designed to have dynamic and smooth lines that "recall the style of the major Italian coachbuilders"
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The layout of the Beauty section has been designed to have dynamic and smooth lines that "recall the style of the major Italian coachbuilders"
A 1955 Alfa Romeo Giulietta Spider prototype
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A 1955 Alfa Romeo Giulietta Spider prototype
The Timeline section of the Alfa Romeo features 19 cars that are said to best represent the development of the brand
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The Timeline section of the Alfa Romeo features 19 cars that are said to best represent the development of the brand
The Speed section looks at the technological and lightweight aspects of Alfa Romeo cars
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The Speed section looks at the technological and lightweight aspects of Alfa Romeo cars
Visitors to the Speed section can also meet the stars of Alfa Romeo's major victories
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Visitors to the Speed section can also meet the stars of Alfa Romeo's major victories
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Alfa Romeo's back catalog is one that gets the pulses of petrolheads racing. Now, the Italian carmaker has put many of its old models on display at a new museum. La Macchina del Tempo features Alfa models from the 1960s onwards.

Based in Milan, Italy, the museum is part of the company's 105-year anniversary and its "global relaunch plan." Alfa Romeo says La Macchina del Tempo is home to some of the most significant pieces in its historic collection.

The collection is split into three themes, each taking a floor of the building. A "Timeline" theme represents the firm's industrial continuity, a "Beauty" theme looks at Alfa Romeo's style or design and a "Speed" theme delves into the technological and lightweight aspects of the firm's cars.

There are 69 models on display at La Macchina del Tempo. Among them are the very first car created by Alfa Remeo's precursor, A.L.F.A., the 24 HP and a number of Mille Miglia winners including the 6C 1750 Gran Sport. The collection also features an 8C coachbuilt by Touring, Juan Manuel Fangio's Gran Premio 159 "Alfetta 159" Formula 1 car, and a Championship 33 TT 12.

The layout of the Beauty section has been designed to have dynamic and smooth lines that "recall the style of the major Italian coachbuilders"
The layout of the Beauty section has been designed to have dynamic and smooth lines that "recall the style of the major Italian coachbuilders"

Elsewhere, a "Tempio delle Vittorie" (Temple of Victories) space allows visitors to relive the 10 biggest triumphs in the history of Alfa Romeo via images, video and audio. The center also features a bookshop, a café, a documentation center, a test-drive track, events venues and a show-room with a customer delivery area.

Work on La Macchina del Tempo started in summer 2014. It was inaugurated on June 24 2015 and opened to the public on June 30.

Source: La Macchina del Tempo

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2 comments
Stephen N Russell
All Alfa Romeo models need a design upgrade big time Something that says Italian & Hi Tech BUT not copy Ferrari or Lambo Something then add manumatic, paddle shifters, racing car models, sedan or limo. Awesome Hire new blood for Body designs alone
yawood
Alfas looked beautiful in the 60s and 70s but have been going downhill since then, especially the later ones who's grills went down into the bumper area. The latest design for the Giulia is not too bad with the bumper cut-outs on either side of the grille giving it a much more balance look. I know that design is subjective but that's how it looks to me anyway.