Automotive

Aston Martin revives Lagonda badge with new super saloon

Aston Martin revives Lagonda b...
The new Aston Martin super saloon will be an extremely limited series
The new Aston Martin super saloon will be an extremely limited series
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The Lagonda-based super saloon will be built at Aston Martin's modern manufacturing facilities in Warwickshire, England
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The Lagonda-based super saloon will be built at Aston Martin's modern manufacturing facilities in Warwickshire, England
The new Aston Martin super saloon will be an extremely limited series
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The new Aston Martin super saloon will be an extremely limited series
The futuristic William Towns-designed, 4-door Lagonda of 1976
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The futuristic William Towns-designed, 4-door Lagonda of 1976
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Aston Martin has confirmed plans for an all-new super saloon that will see the revival of the historic Lagonda nameplate in a limited series.

Based on Aston Martin's flexible VH architecture, the new super saloon draws inspiration from the futuristic William Towns-designed, 4-door Lagonda of 1976, which features innovations such as solid state digital instrumentation. It also features more recent Aston Martin traits, such as the use of carbon fiber in the body panels.

The futuristic William Towns-designed, 4-door Lagonda of 1976
The futuristic William Towns-designed, 4-door Lagonda of 1976

The Lagonda-based super saloon will be built at Aston Martin's modern manufacturing facilities in Warwickshire, England, in a dedicated building which played a huge part in the creation of the One-77 Hypercar.

The new super saloon will be an extremely limited series and will be offered for sale exclusively in the Middle East – by invitation only. Not surprisingly, pricing details have not been disclosed.

"The debut of this luxury super saloon in the Middle East market will be an exciting moment not only for Aston Martin, but for discerning customers who are seeking the ultimate in luxury and personalisation," said Aston Martin’s Design Director, Marek Reichman.

The Lagonda-based super saloon will be built at Aston Martin's modern manufacturing facilities in Warwickshire, England
The Lagonda-based super saloon will be built at Aston Martin's modern manufacturing facilities in Warwickshire, England

The return of the Lagonda follows in the wake of other headline-grabbing debuts such as the special edition Aston Martin V8 Vantage N430 and DB9 revealed at Geneva earlier this year.

Source: Aston Martin

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4 comments
dugnology
Only the coolest 4-door ever made. Way prettier than a Prosche Panamera
Stephen N Russell
Love the new body lines, 2 bad wont produce more to rival Porsche model alone.
Bill Bennett
What a beauty, spot on dugnology.
Chris__
@dugnology I think the the Rapide S is meant to be the competitor to the Porsche Panamera: http://www.astonmartin.com/cars/rapide-s
I would say THAT is way prettier than a Panamera.
This is a completely different sort of car; I'm not convinced, it seems like a bit of a PR exercise, and you can't tell much from the images in this article.