Computers

This BMW-designed PC tower will make you the envy of any LAN party

This BMW-designed PC tower wil...
BMW's DesignworksUSA group recently teamed up with computer manufacturer ASRock to create the M8, a compact PC tower designed especially for gaming
BMW's DesignworksUSA group recently teamed up with computer manufacturer ASRock to create the M8, a compact PC tower designed especially for gaming
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Since it was commissioned by a motherboard manufacturer, the case includes semi-transparent sides that showcase the computer's innards, particularly the motherboard
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Since it was commissioned by a motherboard manufacturer, the case includes semi-transparent sides that showcase the computer's innards, particularly the motherboard
BMW's DesignworksUSA group recently teamed up with computer manufacturer ASRock to create the M8, a compact PC tower designed especially for gaming
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BMW's DesignworksUSA group recently teamed up with computer manufacturer ASRock to create the M8, a compact PC tower designed especially for gaming
The M8 case has been designed to look impressive whether it's placed vertically or horizontally, while still providing optimal cooling throughout the interior
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The M8 case has been designed to look impressive whether it's placed vertically or horizontally, while still providing optimal cooling throughout the interior
The design team wanted to give the M8 a signature style that would make it stand out at LAN parties while conveying a sense of power akin to a race car
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The design team wanted to give the M8 a signature style that would make it stand out at LAN parties while conveying a sense of power akin to a race car
View gallery - 4 images

BMW might normally be associated with luxury cars, but its subsidiary group, DesignworksUSA, is a different story altogether. Aside from developing innovative concepts for automobiles, the team there also applies its parent company's design principles to a wide range of products – even home computers. It might come as no surprise then that the group recently teamed up with computer manufacturer ASRock to create the M8, a compact PC tower that resembles a high-performance engine and was designed especially for gaming.

DesignworksUSA is no stranger to personal electronics, having worked on a "caseless" computer tower and a durable smartphone for outdoors types. That's why ASRock, which specializes in motherboards, enlisted the group to build its first small form factor (SFF) gaming PC.

The design team wanted to give the M8 a signature style that would make it stand out at LAN parties while conveying a sense of power akin to a race car. As such, the case has been designed to look impressive whether it's placed vertically or horizontally, while still providing optimal cooling throughout the interior. And since it was commissioned by a motherboard manufacturer, the case includes semi-transparent sides that showcase the computer's innards, particularly the motherboard.

A knob on the front acts as a multi-functional control button, with an OLED display that shows the date, time, and system heat, among other stats. Turning the knob can also adjust the volume and cooling fan speed.

The design team wanted to give the M8 a signature style that would make it stand out at LAN parties while conveying a sense of power akin to a race car
The design team wanted to give the M8 a signature style that would make it stand out at LAN parties while conveying a sense of power akin to a race car

Don't let the sleek aesthetics fool you though; this computer case is built for travel. Each corner has a handle to make it easier to carry, and the motherboard is secured against any damaging movement once inside the case. The side panels are also magnetic and can be easily removed to make any quick repairs or adjustments to the inside of the computer. The tower also includes a 802.11ac Wi-Fi module and Bluetooth v4.0, supplying 867 Mbps wireless speeds, as well as a Creative SoundCore 3D quad-core processor for enhanced sound effects.

DesignworksUSA and ASRock will debut the M8 gaming PC at the upcoming Computex trade show in Taipei, which runs from Jun. 4 to Jun. 8. No details on a price or release date have been revealed as yet.

Source: BMW

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4 comments
Elijah Sherv
Looks great :D I'd definately buy something like this.
William Hide
Looks like BMW's take on the PowerMac.
Fil Magnoli
Reall?!!! an Aluminum G3, or G4 case with see through window ..... OMG, thank god the focus on Cars and not PC cases ... come on, really?!
warren52nz
"resembles a high-performance engine" Really??? I don't see it.